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Why Simple Steps?
Ingredient Transparency
No hidden toxins, ever. We carefully vet every product so you don’t have to.
Strict Standards
From baby food made without seed oils to clothes made without pesticides, only the cleanest and safest options make the cut.
Backed by Experts
Our selection is guided by leading experts in health, wellness, and non-toxic living.
Made for Conscious Parents
Whether you're a first-time parent or simply looking for better options, we make healthy choices simple.
Most Baby Products Aren't As Safe As You Think
Hidden Toxins
Many baby brands look healthy, but they still contain hidden toxins—things like chemicals, preservatives, and synthetic materials that can be harmful to your little one.
Misleading Labels
Even products labeled 'natural' or 'organic' can still contain questionable ingredients. Companies use buzzwords and certifications to appear clean, but many still include synthetic additives and preservatives that don't belong in baby products.
Lack of Transparency
Brands aren't always upfront about what's really in their products. Ingredients can be hidden under vague terms like 'fragrance' or proprietary blends, making it hard to know what you're actually using on your baby.
That's why we created Simple Steps Market—a place where you can find only the cleanest, safest baby products in one easy-to-shop marketplace.
Better-for-baby essentials
No harsh ingredients
Expert approved
All in one place
A Marketplace You Can Trust
Founded by a team of health-conscious parents and experts, Simple Steps Market was created to take the guesswork out of choosing what's best for your little one. Because when it comes to your baby's health, every step matters.
How Simple Steps Was Born
Kevin Fitzgerald
When my wife and I started our baby registry, we were overwhelmed—so after becoming a dad, I knew parents needed an easier way to shop non-toxic with confidence.
Simple Steps Journal
Your 2025 Non-Toxic Holiday Gift Guide for Babies & Toddlers
Finding safe, non-toxic baby gifts shouldn't be overwhelming. This year, we've done the research for you. Our holiday gift guide features expert-vetted products organized by age (0-6 months, 6-12 months, 1-2 years, 2-4 years), plus special sections for new moms, Montessori sets, splurge-worthy gifts, stocking stuffers, and wellness tech. Every product meets our strict safety standards. No hidden toxins, questionable ingredients, or harmful chemicals. Whether you're shopping for a baby shower, first Christmas, or birthday gift, you'll find thoughtfully curated options that prioritize both safety and play. From wooden toys and organic textiles to glass food makers and low-EMF baby monitors, these are the gifts we'd give our own children. Shop with confidence knowing every item has been carefully vetted for ingredient transparency and non-toxic materials. Simple Steps Market 2025 Gift Guide
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How We Finally Treated Our Son's Eczema (And Created a Bundle to Help Other Parents)
I'll never forget the first week of Levi waking up crying four times a night. He was one year old, and he couldn't stop scratching his legs and arms. He'd wake up uncomfortable, irritable, and exhausted. So were we. If you're reading this, you probably know exactly what I'm talking about. The constant scratching. The red, inflamed patches on their little legs. The sleepless nights. The feeling that you're failing your kid because you can't figure out how to make it stop. This is the real story of how we treated Levi's eczema. Not some generic advice from a parenting blog. This is what actually worked for our son. When Levi's Eczema Started Levi was born in August 2024. Around his first birthday, we started noticing dry patches on his arms and legs. Within a week, those patches turned into angry red spots that he couldn't stop scratching. The worst part? It was destroying his sleep. He'd wake up multiple times a night, scratching and crying. We'd go in there, try to comfort him, but nothing helped. What Actually Causes Baby Eczema Eczema isn't just dry skin. It's a broken skin barrier combined with an overactive immune response. When Levi's skin couldn't lock in moisture, irritants got in. His immune system freaked out. That caused inflammation. More inflammation meant more scratching. More scratching meant a worse skin barrier. It's a brutal cycle. And here's the kicker: a lot of the products marketed for baby eczema actually contain ingredients that make it worse. Fragrances. Preservatives. Even the chlorine in bath water can trigger flare-ups. That's when I realized we needed to fix two things: Remove irritants (especially from bath time) Restore his skin barrier with something that actually worked The Two Products That Changed Everything 1. Canopy Bath Filter I never thought about what was IN Levi's bath water. Chlorine. Heavy metals. Other chemicals from city water treatment. All of it sitting on his already irritated skin for 10-15 minutes every time he took a bath. We got the Canopy Bath Filter, and I'm not exaggerating when I say we noticed a difference within three days. The filter removes chlorine and other irritants from the water. No more red, angry skin after bath time. No more immediate scratching the second we dried him off. It sounds simple, but removing those triggers was half the battle. 2. Balanced Organics Calming Cream The second piece was finding a cream that actually restored his skin barrier instead of just sitting on top of it. Most baby lotions are garbage. They're either too thin and don't do anything, or they're full of synthetic ingredients that caused more problems for Levi. The Balanced Organics Calming Cream is different. It's whipped tallow-based, which means it mimics the natural oils in human skin. It actually helps rebuild the skin barrier instead of just covering it up. We started applying it twice a day after baths and whenever we saw him start to scratch. Within a week, the redness was fading. Within two weeks, the constant scratching stopped. And most importantly, he started sleeping through the night again. Why I Created the Eczema Relief Bundle Once we figured out what worked for Levi, I started hearing from other parents dealing with the same thing. People who follow us on Instagram. Even my wife's mom friends were asking what we used. Everyone was desperate for something that actually worked. That's why I created the Eczema Relief Essentials bundle on Simple Steps Market. I bundled the exact two products we used on Levi. Same bath filter. Same calming cream. No guessing. No trial and error. Just the solution that worked for us. If you're dealing with baby eczema right now, I want to save you the weeks of frustration we went through. You don't need ten different products. You need these two. How to Use the Bundle Here's exactly what we do with Levi: Bath Time: Install the Canopy Bath Filter on your tub or shower (it takes 30 seconds, seriously) Give your baby a lukewarm bath (not too hot, that dries out skin even more) Keep it short, around 5-10 minutes Pat them dry gently with a soft towel After Bath: Apply the Balanced Organics Calming Cream immediately while their skin is still slightly damp Focus on problem areas (for Levi, that was his legs and arms) Reapply throughout the day as needed, especially before bed That's it. No complicated routine. Just consistent use of products that actually work. What to Expect I don't want to promise overnight miracles because that's not realistic. But here's what we saw with Levi: Days 1-3: Less redness immediately after bathsWeek 1: Fewer scratching episodes, especially at night. He started sleeping in longer stretches.Week 2: Visible improvement in skin texture on his legs and arms, red patches fadingWeek 3-4: Skin looked almost completely normal, occasional flare-ups but way more manageable. Back to sleeping through the night. Your baby might be different. Some kids respond faster. Some take a little longer. But if you're consistent with it, you should see improvement. Other Things That Helped Beyond the bath filter and cream, we made a few other changes that seemed to help: Clothing: We switched to 100% organic cotton pajamas. Polyester and synthetic fabrics can irritate his skin more. Laundry: We only use fragrance-free, non-toxic detergent. (We love Truly Free and Branch Basics) Environment: We got a humidifier for his room during winter when the air gets super dry. But honestly, the bath filter and calming cream did 90% of the heavy lifting. The Real Reason I'm Sharing This I started Simple Steps Market because I was overwhelmed trying to figure out what was safe for Levi. Which products were actually clean. Which brands I could trust. Most parents don't have a brother who's an ingredient expert. Most parents don't have time to read research papers about skin barrier function or compare ingredient lists for hours. I created the Eczema Relief Essentials bundle because I want to make this easier for you than it was for us. These are the exact products we used on our son. The same ones I'd recommend to my own family. That's the standard for everything on Simple Steps Market. Get the Bundle If your baby is dealing with eczema right now, you don't need to figure this out alone. Shop the Eczema Relief Essentials Bundle here You'll get the Canopy Bath Filter and Balanced Organics Calming Cream in one package. Everything you need to start seeing results. And if you have questions about how to use it or what to expect, reach out. I'm a real person, not a customer service bot, and I actually want to help. P.S. If you're dealing with severe eczema or it's not improving after a few weeks, please talk to your pediatrician. I'm sharing what worked for us, but I'm not a doctor. Some cases need medical intervention, and that's completely okay.
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3 Baby Products That Look Safe But Aren't 😱
Plot twist: That "gentle" baby lotion? It's packed with hormone disruptors. I used to grab whatever was at Target. If it said "baby" on it, I trusted it. BIG mistake. After we became obsessed with ingredient research, we discovered that the most popular baby products contain chemicals that can mess with your baby's developing brain and hormones. The worst part? They're labeled as "gentle" and "dermatologist recommended." Here are 3 products in your nursery right now that need to go ⬇️ 1. Johnson's Baby Lotion 🧴 Why it seems safe: Been around forever, smells like "baby" The scary truth: ❌ Fragrance = hidden phthalates (hormone disruptors) ❌ Phenoxyethanol = skin irritation + hormone issues ❌ Mineral Oil = traps toxins, possible carcinogens ❌ Parabens = accumulate in breast tissue Your baby's skin absorbs 64% of what you put on it 😳 👆 TAP HERE for Earth Mama Simply Non-Scents Baby Lotion 💰 Use code SIMPLESTEPSMARKET for 15% off! 2. Popular Pacifiers (Anything Made From Plastic) 👶 Why they seem safe: Cute, cheap, sold everywhere The scary truth: ❌ "BPA-free" plastic still has hormone disruptors ❌ Synthetic rubber = possible carcinogens ❌ Fake scents = chemicals by baby's nose/mouth ❌ Cheap silicone breaks down = microplastics This goes in your baby's mouth for HOURS every day 😰 👆 TAP HERE for safer pacifier options 3. Johnson's "No More Tears" Shampoo 🛁 Why it seems safe: "No More Tears" = gentle, right? The scary truth: ❌ Sulfates strip natural protective oils ❌ PEGs contaminated with carcinogens ❌ Formaldehyde-releasing preservatives ❌ Synthetic fragrance = allergies + hormone issues "No More Tears" ≠ "No Harmful Chemicals" 🚨 👆 TAP HERE for clean shampoo alternatives Here's the thing... You're already juggling a million things. Reading ingredient lists shouldn't be one of them. That's why Simple Steps Market exists. ✅ We research every single product✅ No hormone disruptors, ever✅ No synthetic fragrances✅ No carcinogenic ingredients✅ Only medical/food-grade materials Translation: Shop our entire site knowing everything is pre-vetted by parents who obsess over ingredients so you don't have to. Ready to swap? Start here: 👇 🧴 Safe Earth Mama lotion (15% off with code SIMPLESTEPSMARKET) 🍼 Pacifiers that won't leach chemicals 🛁 Shampoos without the scary stuff Your baby deserves better than "marketing safe." 👆 SHOP ALL SAFE BABY ESSENTIALS
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Best Non-Toxic Baby Bottles 2025: Safe Glass, Silicone & Stainless Steel Options
TLDR for Busy Moms: The safest baby bottles are made from glass, food-grade or medical-grade silicone, or stainless steel. Our top picks: Evenflo Glass, Comotomo Silicone, Lifefactory Glass & Stainless Steel and Pura Kiki Steel bottles. Avoid all plastic bottles - even "BPA-free" ones can leach harmful chemicals. Why Avoid Plastic Bottles (Even BPA-Free)? Even "BPA-free" plastics can leach other harmful chemicals like BPS, phthalates, and microplastics—especially when bottles are heated, washed repeatedly, or exposed to sunlight. Babies are especially vulnerable because their detox systems are still developing. Plastic bottles can harbor bacteria in scratches and may retain odors over time. 👉 Bottom line: Skip plastic bottles altogether when possible and choose chemical-free baby bottles instead. Top 3 Safe Baby Bottle Materials When choosing the best non-toxic baby bottles for your little one, these three materials offer the safest options: (1) Best Glass Bottles for Newborns Pros: Non-toxic, durable, easy to clean, no leaching of chemicals, doesn't retain odors or stains. Cons: Heavier, breakable (though many come with silicone sleeves). Best for: Home use, parents prioritizing zero chemical exposure. Our Trusted Picks: Evenflo Glass Bottles Lifefactory Glass Bottles with Silicone Sleeve Dr. Brown's Options+ Glass Bottles Mason Bottle Baby Bottles (2) Safest Silicone Bottles for Travel Pros: Flexible, lightweight, unbreakable, safe when made from 100% medical-grade silicone, easy for baby to grip. Cons: Pricier, may not last as long as glass or stainless steel, can be harder to clean thoroughly. Best for: Travel, toddlers learning to hold bottles, daycare settings. Our Trusted Picks: Comotomo Baby Bottles Olababy Gentle Bottle Nanobébé Silicone Baby Bottles (3) Stainless Steel Bottles: Pros: Super durable, lightweight, chemical-free, great for travel, temperature retention. Cons: Opaque (harder to see milk levels), may dent if dropped, limited design options. Best for: Active families, outdoor use, older babies. Our Trusted Picks: Pura Kiki Stainless Steel Bottles Thinkbaby Stainless Steel Bottles Klean Kanteen Baby Bottles Baby Bottle Nipple Safety Guide Material Considerations for Safe Baby Bottles Choose: 100% medical-grade or food-grade silicone nipples (avoid latex for allergy risk and synthetic blends that may contain additives). Avoid: Natural rubber latex (allergy risk), cheap silicone blends with fillers. Shape and Flow Rate Wide-base nipples can mimic the breast and help babies transition between breastfeeding and bottle feeding more easily. Flow rates: Start with slow flow (0-3 months), then move to medium (3-6 months) and fast flow (6+ months) as your baby's sucking strength improves. Anti-colic features: Look for vented nipples to reduce air intake and gas. How to Clean Non-Toxic Baby Bottles Safely Daily Cleaning Rinse immediately after use to prevent milk residue buildup Hand wash with warm soapy water using a bottle brush For dishwasher use: top rack only for most bottles (check manufacturer guidelines) Deep Cleaning Weekly Soak in warm water with baby-safe cleaner or white vinegar Use a bottle sterilizer or boiling water method Check for wear, cracks, or cloudiness regularly What to Avoid in Baby Bottles When shopping for the best baby bottles 2025, avoid these harmful materials: Polycarbonate plastic (recycling code #7) - may contain BPA PVC bottles - can contain phthalates Bottles with decorative paint - may contain lead Used plastic bottles - unknown chemical exposure history Microwaving bottles - creates hot spots and increases chemical leaching Expert Tips for Safe Baby Feeding Temperature Safety Always test milk temperature on your wrist before feeding Warm milk in a separate container, then pour into bottle Never microwave bottles - use bottle warmers or warm water baths Room temperature or body temperature is ideal for feeding Age-Appropriate Baby Bottle Selection Newborns (0-3 months): Slow-flow nipples, smaller 4-5 oz bottles Infants (3-6 months): Medium-flow nipples, 6-8 oz bottles Older babies (6+ months): Fast-flow nipples, 8-9 oz bottles, consider transition cups Travel and Storage Tips Use insulated bottle bags to maintain temperature Pack extra nipples and caps Consider collapsible silicone bottles for space-saving Store prepared bottles in refrigerator for maximum 24 hours How to Choose the Right Non-Toxic Baby Bottles Consider Your Lifestyle Stay-at-home parents: Glass bottles for home, silicone for outings Working parents: Durable options like stainless steel or silicone Frequent travelers: Lightweight, unbreakable materials Budget Considerations Budget-friendly: Basic glass bottles with silicone sleeves Mid-range: Quality silicone bottles with anti-colic features Premium: Stainless steel systems with multiple nipple options Special Needs Colicky babies: Anti-colic vented bottles Premature babies: Slow-flow nipples, smaller bottles Breastfed babies: Wide-neck bottles with breast-like nipples Quick Comparison: Baby Bottle Materials Glass Safety: ⭐⭐⭐⭐⭐ Durability: ⭐⭐⭐⭐ Weight: Heavy Price: $ Best For: Home use Silicone Safety: ⭐⭐⭐⭐⭐ Durability: ⭐⭐⭐ Weight: Light Price: $$ Best For: Travel / toddlers Stainless Steel Safety: ⭐⭐⭐⭐⭐ Durability: ⭐⭐⭐⭐⭐ Weight: Light Price: $$ Best For: Active families Material Safety Durability Weight Price Best For Glass ⭐⭐⭐⭐⭐ ⭐⭐⭐⭐ Heavy $ Home use Silicone ⭐⭐⭐⭐⭐ ⭐⭐⭐ Light $$ Travel / toddlers Stainless Steel ⭐⭐⭐⭐⭐ ⭐⭐⭐⭐⭐ Light $$ Active families Bottom Line: Best Non-Toxic Baby Bottles 2025 The safest baby bottles are made from glass, medical-grade silicone, or stainless steel. While these chemical-free baby bottles cost more upfront than plastic, they provide peace of mind and often last longer. Choose based on your lifestyle needs, but prioritize materials that won't leach harmful chemicals into your baby's milk or formula. Shop our curated collection of the safest baby bottles - all pre-vetted by our non-toxic experts Remember: the best bottle is one that works for both you and your baby while keeping safety as the top priority.
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