Shop Best Sellers
Amanda's Favorites
I’ve spent years making nutrition & healthy living simple. Now I’m doing the same for babies.
As a mom of two, I know how hard it is to shop for clean, non-toxic baby essentials. Simple Steps Market makes it easy!
Why Simple Steps?
Ingredient Transparency
No hidden toxins, ever. We carefully vet every product so you don’t have to.
Strict Standards
From baby food made without seed oils to clothes made without pesticides, only the cleanest and safest options make the cut.
Backed by Experts
Our selection is guided by leading experts in health, wellness, and non-toxic living.
Made for Conscious Parents
Whether you're a first-time parent or simply looking for better options, we make healthy choices simple.
Trusted by Thousands of Parents
Natty
I’m honestly so glad something like this exists. You’re right, it’s incredibly hard to find truly safe products without needing a chemistry degree to decode labels!
Paige Freeman
I love what your brand stands for and your mission.
Marylynn F.
Great experience shopping on Simple Steps and great product selection!!
Most Baby Products Aren't As Safe As You Think
Hidden Toxins
Many baby brands look healthy, but they still contain hidden toxins—things like chemicals, preservatives, and synthetic materials that can be harmful to your little one.
Misleading Labels
Even products labeled 'natural' or 'organic' can still contain questionable ingredients. Companies use buzzwords and certifications to appear clean, but many still include synthetic additives and preservatives that don't belong in baby products.
Lack of Transparency
Brands aren't always upfront about what's really in their products. Ingredients can be hidden under vague terms like 'fragrance' or proprietary blends, making it hard to know what you're actually using on your baby.
That's why we created Simple Steps Market—a place where you can find only the cleanest, safest baby products in one easy-to-shop marketplace.
Better-for-baby essentials
No harsh ingredients
Expert approved
All in one place
Your Baby Deserves Better
A Marketplace You Can Trust
Founded by a team of health-conscious parents and experts, Simple Steps Market was created to take the guesswork out of choosing what's best for your little one. Because when it comes to your baby's health, every step matters.
How Simple Steps Was Born
Kevin Fitzgerald
When my wife and I started our baby registry, we were overwhelmed—so after becoming a dad, I knew parents needed an easier way to shop non-toxic with confidence.
Simple Steps Journal
White Noise for Baby Sleep: What Parents Need to Know About Safe Use
If you're using a white noise machine to help your little one sleep, you're not alone. These devices have become a staple in nurseries everywhere, and for good reason. They can be incredibly helpful for masking household sounds and creating a consistent sleep environment. But a recent study published in Sleep Medicine has parents asking: "Am I using my white noise machine safely?" Let's break down what the research actually says, and what it means for your family. What the Study Found Researchers reviewed 20 studies examining how continuous white noise exposure affects childhood development. Here's what matters most: The volume issue: Many white noise machines can reach up to 91 decibels at maximum volume. To put that in perspective, that's louder than a vacuum cleaner and exceeds what's considered safe for adults in a workplace setting. The development connection: Studies in animal models showed that continuous exposure to moderate-intensity white noise may affect hearing, speech, and learning development. The good news: Low-intensity white noise can actually be beneficial for sleep. The issue isn't white noise itself—it's about how we use it. What This Means for Your Nursery Here's the thing: white noise isn't the enemy. Used thoughtfully, it's still a helpful sleep tool. The key is understanding safe practices. Think of it like the sun. Sun exposure is important for vitamin D, but you wouldn't let your baby sit in direct sunlight all day without protection. White noise is similar, beneficial in moderation, but something to use mindfully. Simple Steps for Safe White Noise Use Keep the volume lowAim for around 50 decibels—roughly the volume of a quiet conversation or gentle rainfall. If you have to raise your voice to talk over the machine, it's too loud. Mind the distancePlace the white noise machine at least 7 feet away from your baby's crib. The farther away, the lower the actual sound level reaching your baby's ears. Consider the timingYou don't need to run white noise all night. Use it to help your baby fall asleep, then consider turning it off once they're in a deep sleep. Or set it on a timer. Check your settingsTake a few minutes to test your machine at different volumes. Many have multiple settings—you might find a lower one works just as well. Use your judgmentIf the sound feels too loud to you, it probably is. Trust your instincts. Quick Volume Check Not sure if your white noise is at a safe level? Try this: Stand next to the crib and have a normal conversation with your partner. If you need to raise your voice at all, turn the volume down. The Bottom Line White noise machines can absolutely still be part of your sleep routine. This research isn't about creating panic—it's about helping parents make informed choices. Like so many aspects of parenting, it comes down to moderation and mindfulness. A little white noise at a reasonable volume? That's fine. Maxed-out volume running 12 hours every night? That's worth reconsidering. What We're Doing at Simple Steps Market We know researching every product decision is exhausting. That's why we carefully vet the products we carry, including sound machines that have appropriate volume controls and safety features. When it comes to sleep products, we look for devices that: Have maximum volume limits below 65 decibels Include clear volume indicators Offer placement flexibility to keep devices at safe distances Provide timer options for controlled use Your baby's sleep is important, but so is their long-term hearing and development. The good news? You can support both with just a few small adjustments. Have questions about safe sleep products? Reach out to us at support@simplestepsmarket.com—we're here to help you make confident choices for your family. Sources:De Jong RW, Davis GS, Chelf CJ, et al. Continuous white noise exposure during sleep and childhood development: A scoping review. Sleep Med. 2024;119:88-94.
Learn more
Nursery Décor Trends Moms Are Loving in 2026: Smart, Stylish and Sustainable
Why Nursery Décor Matters More Than Ever Your baby’s nursery is more than a room. It is the first little world they will explore and the space where you will spend countless hours bonding. In 2026, moms are rethinking nursery design to create spaces that feel calm, functional, and future-proof. The goal is not perfection but intention. A well-designed nursery can reduce stress, support healthy development, and make every day routines easier. This is about creating a sanctuary for both baby and mom. 1. The Rise of Calm Tech Nurseries Technology is part of modern parenting, but it does not have to look like a tangle of wires and blinking lights. Moms are embracing smart nursery tech that blends seamlessly into décor. Why It Matters: Traditional monitors often emit high EMF levels and clash with minimalist aesthetics. Bebcare’s low-EMF monitors are designed to keep your baby safe while looking sleek and unobtrusive. Styling Hack: Mount monitors at eye level and conceal cords with natural cable covers or behind furniture. Pair tech with neutral tones so it feels like part of the design, not an intrusion. Pro Tip: Choose devices that offer app integration so you can reduce clutter by skipping extra screens. The result is a nursery that feels peaceful and organized. 2. Sustainable Chic: Decor That Loves the Planet Eco-conscious moms are leading the charge with organic fabrics, non-toxic paints, and upcycled furniture. Why It Matters: Babies spend up to 90 percent of their time indoors during the first year. Reducing toxins means healthier air and fewer allergens. Simple Steps Markets’ Tip: Look for cribs made from FSC-certified wood and bedding crafted from organic cotton. These choices are safer and last longer. DIY Idea: Transform an old dresser into a chic changing station with VOC-free paint and brass handles. It is budget-friendly and sustainable. Add a woven basket for diapers and wipes to complete the look. 3. Color Psychology for Better Sleep Forget bright primaries. 2026 is all about soft sage greens, muted terracottas, and warm neutrals. Why It Matters: Studies show that muted tones help regulate mood and promote better sleep cycles for babies. Pro Tip: Instead of committing to a bold wall color, add pops through textiles like blankets, rugs, and curtains. This makes it easy to refresh the look as your child grows without repainting the entire room. Bonus: Pair calming colors with natural textures like rattan or linen for a cozy, grounded feel. The combination creates a soothing environment for both baby and mom. 4. Multi-Functional Spaces for Modern Moms Nurseries now double as mini wellness zones for parents. Why It Matters: Moms need a space to recharge too. Adding a cozy nursing nook with ergonomic seating and soft lighting can make late-night feeds less stressful. Storage Hack: Vertical shelving and under-crib drawers maximize space in smaller rooms. Use labeled baskets for quick access to essentials. Extra Touch: Include a small meditation corner or a diffuser with calming scents like lavender. A happy mom equals a happy baby, and your nursery can support both. 5. Personalization Without the Clutter Instead of overwhelming themes, moms are opting for subtle personalization. Custom name plaques in natural wood or acrylic. Hand-painted wall art from local creators for a unique touch. A memory wall featuring ultrasound photos, baby’s first outfit, and milestone cards. Why It Matters: These elements make the space feel warm and personal without adding visual chaos. The nursery becomes a reflection of your family story rather than a showroom. Your Nursery Matters Your nursery sets the tone for your parenting experience. By blending smart tech, sustainability, and style, you create a space that feels safe, beautiful, and uniquely yours. It is not about perfection. It is about creating a space where love and comfort come first. Explore Bebcare’s smart nursery essentials for peace of mind:👉 https://www.bebcare.com Discover Simple Steps Market’s curated non-toxic décor for a sustainable start:👉 https://www.simplestepsmarket.com Follow us for daily inspiration and tips:📸 https://www.instagram.com/bebcare 📸 https://www.instagram.com/simplestepsmarket Share this with a mom friend who is nesting in 2026 because beautiful beginnings deserve beautiful spaces.
Learn more
Nighttime Potty Training: Why Your Toddler Stays Dry During the Day But Wet at Night (And What Actually Works)
The Nighttime Potty Training Problem Most Parents Face You've done it. After weeks (or months) of effort, your toddler is finally potty trained during the day. No more accidents. They ask to use the bathroom. Victory, right? Then bedtime comes, and you're still reaching for overnight diapers. Morning after morning, they wake up soaking wet. You wonder: if they can stay dry all day, why not at night? Here's the truth most parents don't realize: nighttime dryness is a completely different skill than daytime potty training, and it requires a different approach. Why Nighttime Potty Training Takes Longer Most children master daytime potty training between ages 2-3. But nighttime dryness? That can take significantly longer, sometimes until age 5 or beyond. The reason comes down to biology and brain development: During the day, your child is awake and can recognize the signals that they need to go. Their conscious mind is in control. At night, they're asleep. Their brain needs to develop the ability to either: Wake up when their bladder is full, OR Hold it until morning This brain-bladder connection takes time to develop. Some kids get there quickly. Others need more time. Both are completely normal. The Hidden Problem with Overnight Diapers If nighttime dryness just takes time, why not keep using overnight diapers until your child naturally "grows out of it"? Because overnight diapers might actually be delaying the process. Here's why: Modern overnight diapers are designed to be extremely absorbent. They pull moisture away from the skin so effectively that your child never feels wet. And if they never feel wet, their brain never gets the feedback signal it needs to make the connection: "I'm peeing. This feels uncomfortable. I need to stop." Without that sensory feedback, the brain-bladder connection can't develop as quickly. What Actually Helps Kids Learn Nighttime Dryness The research is clear: kids learn faster when they can feel wetness. That uncomfortable sensation is what creates the neurological connection between the bladder filling up and the need to stop or wake up. But here's the challenge: you can't just put your toddler in regular underwear at night. That leads to soaked sheets, middle-of-the-night bedding changes, and frustrated parents. You need something that: Lets your child feel wetness (so they learn) Provides enough protection to keep your bed dry Can adjust as your child progresses This is where traditional overnight diapers and training pants fall short. They're either too absorbent (no learning) or not protective enough (destroyed mattress). The Solution: Adjustable Absorbency Training Pants The MyBeeBear Nighttime Training Bundle solves this exact problem with a simple innovation: a hidden pocket that lets you customize absorbency. Here's how it works: Early Stage (Just Starting) Use the underwear with minimal padding. Your child feels wetness quickly, creating that crucial brain-bladder feedback, but the absorbent pad keeps sheets protected. Middle Stage (Making Progress) As your child begins waking up dry some nights, you can adjust the absorbency level to match their needs. Heavy Wetter or Bedwetting Need more protection? Add additional pads for maximum absorbency without losing the training benefit. The key advantage: One system that adapts as your child learns, instead of buying different products for each stage. Why Organic Cotton Matters for Nighttime Training Unlike disposable overnight diapers made from synthetic materials and chemicals, the MyBeeBear training pants are made from 100% organic cotton. This matters because: Breathability: Cotton allows air circulation, reducing the risk of rashes and irritation during the 10-12 hours of sleep No harsh chemicals: No synthetic materials, fragrances, or irritating substances touching your child's skin all night Sensory sensitivity: Many toddlers (especially those with sensory sensitivities) find natural fabrics more comfortable than synthetic materials Better for the planet: Reusable training pants dramatically reduce waste compared to disposable overnight diapers How to Use Nighttime Training Pants Effectively Step 1: Start When Ready Most children are ready for nighttime training between ages 2-5. Signs of readiness include: Waking up dry occasionally Going longer stretches without daytime accidents Showing interest in not wearing diapers at night Step 2: Set Up for Success Limit fluids 1-2 hours before bed Have your child use the bathroom right before sleep Keep the path to the bathroom clear and lit Protect your mattress with a waterproof sheet Step 3: Start with Light Absorbency Use minimal padding so your child feels wetness quickly. This creates the learning opportunity. Step 4: Adjust as Needed If accidents are heavy or your child seems distressed, add more absorbency. The goal is learning, not stress. Step 5: Celebrate Progress Dry nights deserve celebration! Positive reinforcement helps build confidence. The Complete Nighttime Training Bundle The MyBeeBear Nighttime Training Bundle includes everything you need to start: 3 Pairs of Training Underwear 100% organic cotton Hidden pocket for customizable absorbency Tag-free and comfortable for all-night wear Fits ages 2-5 (sizes T3, T4, T5) 3 Reusable Absorbent Pads Washable and eco-friendly Designed to fit perfectly in the hidden pocket Adjustable protection level Bonus: Expert Potty Training Guide Tips and strategies to make the nighttime training process smoother Diapers vs. Training Pants: What's the Real Difference? Feature Overnight Diapers MyBeeBear Training Pants Absorbency Very high (masks wetness) Adjustable (promotes learning) Materials Synthetic chemicals 100% organic cotton Environmental Impact Single-use waste Reusable and sustainable Cost Over Time Ongoing purchases One-time investment Learning Benefit Minimal sensory feedback Direct wetness feedback Customization Fixed absorbency Adjustable to child's needs Common Questions About Nighttime Potty Training How long does nighttime potty training take? Every child is different. Some achieve nighttime dryness within weeks, while others may take several months. The key is consistency and patience. What if my child is a heavy wetter? The adjustable pocket system allows you to add extra absorbency for heavy wetters while still providing some sensory feedback, unlike overnight diapers that completely mask wetness. Can these be used for bedwetting in older children? Yes. The MyBeeBear system works for children ages 2-5 dealing with either nighttime training or bedwetting issues. The adjustable absorbency adapts to each child's specific needs. Are they machine washable? Yes, both the underwear and reusable pads are machine washable. Rinse with cold water first if soiled, then wash on a gentle cycle without fabric softener or bleach. What if my child has sensory sensitivities? The organic cotton material is soft, breathable, and tag-free, making it ideal for children with sensory processing challenges. The natural fabric is endorsed by pediatric occupational therapists. Why Parents Choose Simple Steps Market At Simple Steps Market, we only carry products that meet strict safety and ingredient standards. The MyBeeBear Nighttime Training Bundle passed our rigorous vetting process because: ✅ No harsh chemicals or synthetic materials ✅ 100% organic cotton for the safest option ✅ Pediatric expert-approved design and approach ✅ Adjustable system that grows with your child ✅ Sustainable and reusable for eco-conscious families Ready to Start Nighttime Training? If you're tired of overnight diapers and ready to help your child make the leap to nighttime dryness, the MyBeeBear Nighttime Training Bundle gives you everything you need in one package. Shop the MyBeeBear Nighttime Training Bundle → Free shipping on orders over $125 with code SSM125 About Simple Steps Market: We're a curated marketplace for the cleanest, safest baby products, taking the guesswork out of choosing what's best for babies. Every product is rigorously vetted by health experts so conscious parents can shop with confidence.
Learn more
How to Add Simple Steps Market Products to Your Babylist Registry
Building your baby registry? You can add any Simple Steps Market product directly to your Babylist registry in just a few clicks. Here's How It Works: Start here: https://www.babylist.com/add-items This link lets you add products from any store to your Babylist registry, including all the non-toxic essentials from Simple Steps Market. Watch the quick walkthrough below to see exactly how it's done: Why Add Simple Steps Market to Your Registry? Every product on Simple Steps Market is carefully vetted for safety and quality. By adding our products to your Babylist registry, you can ensure your friends and family are gifting you items that meet the highest non-toxic standards—without them having to do the research themselves. Ready to start building your registry with better-for-baby essentials? Head to Simple Steps Market to browse our curated collection!
Learn more