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I’ve spent years making nutrition & healthy living simple. Now I’m doing the same for babies.
As a mom of two, I know how hard it is to shop for clean, non-toxic baby essentials. Simple Steps Market makes it easy!
Why Simple Steps?
Ingredient Transparency
No hidden toxins, ever. We carefully vet every product so you don’t have to.
Strict Standards
From baby food made without seed oils to clothes made without pesticides, only the cleanest and safest options make the cut.
Backed by Experts
Our selection is guided by leading experts in health, wellness, and non-toxic living.
Made for Conscious Parents
Whether you're a first-time parent or simply looking for better options, we make healthy choices simple.
Trusted by Thousands of Parents
Natty
I’m honestly so glad something like this exists. You’re right, it’s incredibly hard to find truly safe products without needing a chemistry degree to decode labels!
Paige Freeman
I love what your brand stands for and your mission.
Marylynn F.
Great experience shopping on Simple Steps and great product selection!!
Most Baby Products Aren't As Safe As You Think
Hidden Toxins
Many baby brands look healthy, but they still contain hidden toxins—things like chemicals, preservatives, and synthetic materials that can be harmful to your little one.
Misleading Labels
Even products labeled 'natural' or 'organic' can still contain questionable ingredients. Companies use buzzwords and certifications to appear clean, but many still include synthetic additives and preservatives that don't belong in baby products.
Lack of Transparency
Brands aren't always upfront about what's really in their products. Ingredients can be hidden under vague terms like 'fragrance' or proprietary blends, making it hard to know what you're actually using on your baby.
That's why we created Simple Steps Market—a place where you can find only the cleanest, safest baby products in one easy-to-shop marketplace.
Better-for-baby essentials
No harsh ingredients
Expert approved
All in one place
Your Baby Deserves Better
A Marketplace You Can Trust
Founded by a team of health-conscious parents and experts, Simple Steps Market was created to take the guesswork out of choosing what's best for your little one. Because when it comes to your baby's health, every step matters.
How Simple Steps Was Born
Kevin Fitzgerald
When my wife and I started our baby registry, we were overwhelmed—so after becoming a dad, I knew parents needed an easier way to shop non-toxic with confidence.
Simple Steps Journal
Cold & Flu Season Survival Guide: 4 Must-Have Products for Your Baby's Nursery
We're right in the thick of cold and flu season, and if your household is anything like ours, you know the struggle is real. Between sleepless nights, constant sniffles, and that ever-present worry about your little one's comfort, it can feel overwhelming. As a new parent, I quickly learned that having the right tools makes all the difference. After countless nights of trial and error (and way too many 3 AM Google searches), I've found four products that have become absolute lifesavers in our home. These aren't just items we own, they're products we use every single day to keep our son comfortable and healthy. Why the Right Products Matter During Cold & Flu Season Cold and flu season doesn't just mean a few extra tissues around the house when you have a baby. It means: Disrupted sleep schedules (for everyone) Difficulty feeding when baby can't breathe through their nose Increased anxiety about respiratory health Constant worry about air quality and germs The good news? You don't need a cabinet full of products. You just need the right ones. These 4 products are both effective and safe for your little one. The 4 Products We Use Every Day 1. Humidifier: The Ferrari of Nursery Must-Haves Having a good humidifier isn't just nice to have, it's a MUST, especially during cold and flu season. Dry air can make congestion worse, irritate sensitive nasal passages, and make it harder for babies to breathe comfortably. And this is the Ferrari of humidifiers! Why we love the Canopy Nursery Humidifier 2.0: Whisper-quiet operation - Won't wake your sleeping baby Large capacity - Runs all night without refilling Optional essential oil tray - Add safe, baby-friendly oils for extra comfort Easy to clean - Because the last thing you need is another complicated cleaning task Modern design - Actually looks good in your nursery The difference we noticed immediately after adding this to our son's nursery was incredible. He breathed easier, slept better, and woke up less congested. It's one of those purchases where you wonder how you ever managed without it. Pro tip: Run it while baby is awake too, not just at night. Keeping the air moist throughout the day helps prevent congestion from building up in the first place. 2. Air Purifier: Peace of Mind in a Box The day we added an air purifier to our son's nursery, we immediately noticed a difference. And it was one of those things I wish we had done sooner! Why the Canopy Bedside Air Purifier is a game-changer: Medical-grade filtration - Captures 99.9% of airborne particles Whisper-quiet - You literally can't hear it running Compact design - Doesn't take up valuable nursery space Smart sensors - Adjusts automatically based on air quality No filter replacement hassle - Dishwasher-safe components During cold and flu season, when germs are everywhere and you're hyperaware of every cough and sniffle in your house, having clean air gives you incredible peace of mind. We placed ours right next to the crib, and it runs 24/7. It's become one of those set-it-and-forget-it products that works quietly in the background, protecting our son's respiratory health. 3. Silicone Bulb Syringe: The Tool You'll Actually Use When the nose has to be cleared, this is our go-to tool. Let me be honest, I was skeptical about bulb syringes at first. But when your baby can't breathe through their nose and they're struggling to eat or sleep, you need something that works quickly and effectively. What makes the Haakaa Easy Squeezy Silicone Bulb Syringe different: 100% silicone construction - No hidden plastic parts or questionable materials Actually easy to clean - Comes apart completely for thorough washing Perfect suction - Strong enough to work, gentle enough for baby Comes with a case - Keeps it clean when you're not using it Manual control - You control exactly how much suction Call me crazy, but I prefer a manual silicone bulb to an electric one. There's something about having complete control that makes me feel better, and there are no batteries to die at 2 AM when you need it most. How we use it: Before feedings and before sleep. Those are the times when clear nasal passages matter most. A quick gentle suction makes a huge difference in how comfortably our son can eat and sleep. 4. Booger Picker: Yes, It's Gross. Yes, It Works. This is BY FAR the easiest way to remove boogers from your baby's nose. Yes, it's gross. Yes, it works. Yes, you need it. Why the Oogiebear 2-Pack Booger Picker is essential: Two-ended design - Loop for soft boogers, scoop for dried ones Safe and gentle - Designed specifically for baby's tiny nostrils Easy to sanitize - Wash with soap and water or sterilize Comes in a 2-pack - Keep one in the nursery, one in your diaper bag Actually works - Gets stuff out that bulb syringes can't reach There's something oddly satisfying about being able to see exactly what you're removing. The bulb syringe is great for liquid congestion, but sometimes you need to physically remove dried mucus, and this tool does it safely and effectively. Our approach is simple: we use the silicone bulb for the wet stuff and the Oogiebear for anything that's dried or stuck. Together, they're the perfect one-two punch against stuffy noses. Why These Products Make the Perfect Bundle What I love about these four products is that they work together as a complete system: The humidifier keeps the air moist, preventing congestion from forming The air purifier removes the germs and particles that cause problems The silicone bulb handles immediate liquid congestion relief The booger picker takes care of anything dried or stuck They're all non-toxic, actually effective, and designed with babies in mind. No harsh chemicals, no questionable materials, no complicated setups. Why Simple Steps Market? Here's what matters to us at Simple Steps Market: ✓ Every product is pre-vetted by health experts (Kyle and Amanda personally review everything)✓ One place to shop for all your favorite baby essentials✓ No guessing which products are good for your baby✓ Made by real parents who wanted a better option Your baby deserves it. Real Parent Tips for Cold & Flu Season Beyond having the right products, here are some practices that have helped us: Run the humidifier during the day too - Don't just use it at night Clean nasal passages before feedings - Makes eating so much easier Create a bedtime routine - Humidifier on, air purifier running, quick nasal check Keep supplies accessible - Have your bulb syringe and booger picker within arm's reach of the changing table Stay consistent - Using these tools preventatively is better than waiting until congestion is severe The Bottom Line Cold and flu season is challenging enough without worrying about whether you have the right tools to keep your baby comfortable. These four products have become non-negotiables in our household, and I wish we'd had them from day one. The best part? These aren't just seasonal products. We use them year-round because babies get congested for lots of reasons—teething, allergies, dry air, you name it. They're investments that keep paying off. Shop the Complete Collection Ready to set your nursery up for success this cold and flu season? Little Dreams Nursery Humidifier 2.0 Canopy Bedside Air Purifier Haakaa Easy Squeezy Silicone Bulb Syringe Oogiebear 2-Pack Booger Picker Frequently Asked Questions When should I start using a humidifier in my baby's room?You can start using a humidifier from birth. It's especially helpful during winter months when heating systems dry out the air, and essential during cold and flu season. Are air purifiers safe to run all night?Yes! The Canopy Air Purifier is specifically designed for continuous use and is whisper-quiet, making it perfect for running while your baby sleeps. How often should I clean the bulb syringe?Clean it after every use with warm soapy water, and let it air dry completely. The Haakaa design makes this easy since it comes apart fully. Is the Oogiebear safe for newborns?Yes, the Oogiebear is designed with safety in mind and can be used on newborns. The loop and scoop are specifically sized for tiny nostrils, with safety stoppers to prevent going too deep. Can I use essential oils with the humidifier?The Little Dreams Humidifier 2.0 has an optional essential oil tray. Only use baby-safe essential oils and always follow dilution guidelines for infants.
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White Noise for Baby Sleep: What Parents Need to Know About Safe Use
If you're using a white noise machine to help your little one sleep, you're not alone. These devices have become a staple in nurseries everywhere, and for good reason. They can be incredibly helpful for masking household sounds and creating a consistent sleep environment. But a recent study published in Sleep Medicine has parents asking: "Am I using my white noise machine safely?" Let's break down what the research actually says, and what it means for your family. What the Study Found Researchers reviewed 20 studies examining how continuous white noise exposure affects childhood development. Here's what matters most: The volume issue: Many white noise machines can reach up to 91 decibels at maximum volume. To put that in perspective, that's louder than a vacuum cleaner and exceeds what's considered safe for adults in a workplace setting. The development connection: Studies in animal models showed that continuous exposure to moderate-intensity white noise may affect hearing, speech, and learning development. The good news: Low-intensity white noise can actually be beneficial for sleep. The issue isn't white noise itself—it's about how we use it. What This Means for Your Nursery Here's the thing: white noise isn't the enemy. Used thoughtfully, it's still a helpful sleep tool. The key is understanding safe practices. Think of it like the sun. Sun exposure is important for vitamin D, but you wouldn't let your baby sit in direct sunlight all day without protection. White noise is similar, beneficial in moderation, but something to use mindfully. Simple Steps for Safe White Noise Use Keep the volume lowAim for around 50 decibels—roughly the volume of a quiet conversation or gentle rainfall. If you have to raise your voice to talk over the machine, it's too loud. Mind the distancePlace the white noise machine at least 7 feet away from your baby's crib. The farther away, the lower the actual sound level reaching your baby's ears. Consider the timingYou don't need to run white noise all night. Use it to help your baby fall asleep, then consider turning it off once they're in a deep sleep. Or set it on a timer. Check your settingsTake a few minutes to test your machine at different volumes. Many have multiple settings—you might find a lower one works just as well. Use your judgmentIf the sound feels too loud to you, it probably is. Trust your instincts. Quick Volume Check Not sure if your white noise is at a safe level? Try this: Stand next to the crib and have a normal conversation with your partner. If you need to raise your voice at all, turn the volume down. The Bottom Line White noise machines can absolutely still be part of your sleep routine. This research isn't about creating panic—it's about helping parents make informed choices. Like so many aspects of parenting, it comes down to moderation and mindfulness. A little white noise at a reasonable volume? That's fine. Maxed-out volume running 12 hours every night? That's worth reconsidering. What We're Doing at Simple Steps Market We know researching every product decision is exhausting. That's why we carefully vet the products we carry, including sound machines that have appropriate volume controls and safety features. When it comes to sleep products, we look for devices that: Have maximum volume limits below 65 decibels Include clear volume indicators Offer placement flexibility to keep devices at safe distances Provide timer options for controlled use Your baby's sleep is important, but so is their long-term hearing and development. The good news? You can support both with just a few small adjustments. Have questions about safe sleep products? Reach out to us at support@simplestepsmarket.com—we're here to help you make confident choices for your family. Sources:De Jong RW, Davis GS, Chelf CJ, et al. Continuous white noise exposure during sleep and childhood development: A scoping review. Sleep Med. 2024;119:88-94.
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Nursery Décor Trends Moms Are Loving in 2026: Smart, Stylish and Sustainable
Why Nursery Décor Matters More Than Ever Your baby’s nursery is more than a room. It is the first little world they will explore and the space where you will spend countless hours bonding. In 2026, moms are rethinking nursery design to create spaces that feel calm, functional, and future-proof. The goal is not perfection but intention. A well-designed nursery can reduce stress, support healthy development, and make every day routines easier. This is about creating a sanctuary for both baby and mom. 1. The Rise of Calm Tech Nurseries Technology is part of modern parenting, but it does not have to look like a tangle of wires and blinking lights. Moms are embracing smart nursery tech that blends seamlessly into décor. Why It Matters: Traditional monitors often emit high EMF levels and clash with minimalist aesthetics. Bebcare’s low-EMF monitors are designed to keep your baby safe while looking sleek and unobtrusive. Styling Hack: Mount monitors at eye level and conceal cords with natural cable covers or behind furniture. Pair tech with neutral tones so it feels like part of the design, not an intrusion. Pro Tip: Choose devices that offer app integration so you can reduce clutter by skipping extra screens. The result is a nursery that feels peaceful and organized. 2. Sustainable Chic: Decor That Loves the Planet Eco-conscious moms are leading the charge with organic fabrics, non-toxic paints, and upcycled furniture. Why It Matters: Babies spend up to 90 percent of their time indoors during the first year. Reducing toxins means healthier air and fewer allergens. Simple Steps Markets’ Tip: Look for cribs made from FSC-certified wood and bedding crafted from organic cotton. These choices are safer and last longer. DIY Idea: Transform an old dresser into a chic changing station with VOC-free paint and brass handles. It is budget-friendly and sustainable. Add a woven basket for diapers and wipes to complete the look. 3. Color Psychology for Better Sleep Forget bright primaries. 2026 is all about soft sage greens, muted terracottas, and warm neutrals. Why It Matters: Studies show that muted tones help regulate mood and promote better sleep cycles for babies. Pro Tip: Instead of committing to a bold wall color, add pops through textiles like blankets, rugs, and curtains. This makes it easy to refresh the look as your child grows without repainting the entire room. Bonus: Pair calming colors with natural textures like rattan or linen for a cozy, grounded feel. The combination creates a soothing environment for both baby and mom. 4. Multi-Functional Spaces for Modern Moms Nurseries now double as mini wellness zones for parents. Why It Matters: Moms need a space to recharge too. Adding a cozy nursing nook with ergonomic seating and soft lighting can make late-night feeds less stressful. Storage Hack: Vertical shelving and under-crib drawers maximize space in smaller rooms. Use labeled baskets for quick access to essentials. Extra Touch: Include a small meditation corner or a diffuser with calming scents like lavender. A happy mom equals a happy baby, and your nursery can support both. 5. Personalization Without the Clutter Instead of overwhelming themes, moms are opting for subtle personalization. Custom name plaques in natural wood or acrylic. Hand-painted wall art from local creators for a unique touch. A memory wall featuring ultrasound photos, baby’s first outfit, and milestone cards. Why It Matters: These elements make the space feel warm and personal without adding visual chaos. The nursery becomes a reflection of your family story rather than a showroom. Your Nursery Matters Your nursery sets the tone for your parenting experience. By blending smart tech, sustainability, and style, you create a space that feels safe, beautiful, and uniquely yours. It is not about perfection. It is about creating a space where love and comfort come first. Explore Bebcare’s smart nursery essentials for peace of mind:👉 https://www.bebcare.com Discover Simple Steps Market’s curated non-toxic décor for a sustainable start:👉 https://www.simplestepsmarket.com Follow us for daily inspiration and tips:📸 https://www.instagram.com/bebcare 📸 https://www.instagram.com/simplestepsmarket Share this with a mom friend who is nesting in 2026 because beautiful beginnings deserve beautiful spaces.
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Nighttime Potty Training: Why Your Toddler Stays Dry During the Day But Wet at Night (And What Actually Works)
The Nighttime Potty Training Problem Most Parents Face You've done it. After weeks (or months) of effort, your toddler is finally potty trained during the day. No more accidents. They ask to use the bathroom. Victory, right? Then bedtime comes, and you're still reaching for overnight diapers. Morning after morning, they wake up soaking wet. You wonder: if they can stay dry all day, why not at night? Here's the truth most parents don't realize: nighttime dryness is a completely different skill than daytime potty training, and it requires a different approach. Why Nighttime Potty Training Takes Longer Most children master daytime potty training between ages 2-3. But nighttime dryness? That can take significantly longer, sometimes until age 5 or beyond. The reason comes down to biology and brain development: During the day, your child is awake and can recognize the signals that they need to go. Their conscious mind is in control. At night, they're asleep. Their brain needs to develop the ability to either: Wake up when their bladder is full, OR Hold it until morning This brain-bladder connection takes time to develop. Some kids get there quickly. Others need more time. Both are completely normal. The Hidden Problem with Overnight Diapers If nighttime dryness just takes time, why not keep using overnight diapers until your child naturally "grows out of it"? Because overnight diapers might actually be delaying the process. Here's why: Modern overnight diapers are designed to be extremely absorbent. They pull moisture away from the skin so effectively that your child never feels wet. And if they never feel wet, their brain never gets the feedback signal it needs to make the connection: "I'm peeing. This feels uncomfortable. I need to stop." Without that sensory feedback, the brain-bladder connection can't develop as quickly. What Actually Helps Kids Learn Nighttime Dryness The research is clear: kids learn faster when they can feel wetness. That uncomfortable sensation is what creates the neurological connection between the bladder filling up and the need to stop or wake up. But here's the challenge: you can't just put your toddler in regular underwear at night. That leads to soaked sheets, middle-of-the-night bedding changes, and frustrated parents. You need something that: Lets your child feel wetness (so they learn) Provides enough protection to keep your bed dry Can adjust as your child progresses This is where traditional overnight diapers and training pants fall short. They're either too absorbent (no learning) or not protective enough (destroyed mattress). The Solution: Adjustable Absorbency Training Pants The MyBeeBear Nighttime Training Bundle solves this exact problem with a simple innovation: a hidden pocket that lets you customize absorbency. Here's how it works: Early Stage (Just Starting) Use the underwear with minimal padding. Your child feels wetness quickly, creating that crucial brain-bladder feedback, but the absorbent pad keeps sheets protected. Middle Stage (Making Progress) As your child begins waking up dry some nights, you can adjust the absorbency level to match their needs. Heavy Wetter or Bedwetting Need more protection? Add additional pads for maximum absorbency without losing the training benefit. The key advantage: One system that adapts as your child learns, instead of buying different products for each stage. Why Organic Cotton Matters for Nighttime Training Unlike disposable overnight diapers made from synthetic materials and chemicals, the MyBeeBear training pants are made from 100% organic cotton. This matters because: Breathability: Cotton allows air circulation, reducing the risk of rashes and irritation during the 10-12 hours of sleep No harsh chemicals: No synthetic materials, fragrances, or irritating substances touching your child's skin all night Sensory sensitivity: Many toddlers (especially those with sensory sensitivities) find natural fabrics more comfortable than synthetic materials Better for the planet: Reusable training pants dramatically reduce waste compared to disposable overnight diapers How to Use Nighttime Training Pants Effectively Step 1: Start When Ready Most children are ready for nighttime training between ages 2-5. Signs of readiness include: Waking up dry occasionally Going longer stretches without daytime accidents Showing interest in not wearing diapers at night Step 2: Set Up for Success Limit fluids 1-2 hours before bed Have your child use the bathroom right before sleep Keep the path to the bathroom clear and lit Protect your mattress with a waterproof sheet Step 3: Start with Light Absorbency Use minimal padding so your child feels wetness quickly. This creates the learning opportunity. Step 4: Adjust as Needed If accidents are heavy or your child seems distressed, add more absorbency. The goal is learning, not stress. Step 5: Celebrate Progress Dry nights deserve celebration! Positive reinforcement helps build confidence. The Complete Nighttime Training Bundle The MyBeeBear Nighttime Training Bundle includes everything you need to start: 3 Pairs of Training Underwear 100% organic cotton Hidden pocket for customizable absorbency Tag-free and comfortable for all-night wear Fits ages 2-5 (sizes T3, T4, T5) 3 Reusable Absorbent Pads Washable and eco-friendly Designed to fit perfectly in the hidden pocket Adjustable protection level Bonus: Expert Potty Training Guide Tips and strategies to make the nighttime training process smoother Diapers vs. Training Pants: What's the Real Difference? Feature Overnight Diapers MyBeeBear Training Pants Absorbency Very high (masks wetness) Adjustable (promotes learning) Materials Synthetic chemicals 100% organic cotton Environmental Impact Single-use waste Reusable and sustainable Cost Over Time Ongoing purchases One-time investment Learning Benefit Minimal sensory feedback Direct wetness feedback Customization Fixed absorbency Adjustable to child's needs Common Questions About Nighttime Potty Training How long does nighttime potty training take? Every child is different. Some achieve nighttime dryness within weeks, while others may take several months. The key is consistency and patience. What if my child is a heavy wetter? The adjustable pocket system allows you to add extra absorbency for heavy wetters while still providing some sensory feedback, unlike overnight diapers that completely mask wetness. Can these be used for bedwetting in older children? Yes. The MyBeeBear system works for children ages 2-5 dealing with either nighttime training or bedwetting issues. The adjustable absorbency adapts to each child's specific needs. Are they machine washable? Yes, both the underwear and reusable pads are machine washable. Rinse with cold water first if soiled, then wash on a gentle cycle without fabric softener or bleach. What if my child has sensory sensitivities? The organic cotton material is soft, breathable, and tag-free, making it ideal for children with sensory processing challenges. The natural fabric is endorsed by pediatric occupational therapists. Why Parents Choose Simple Steps Market At Simple Steps Market, we only carry products that meet strict safety and ingredient standards. The MyBeeBear Nighttime Training Bundle passed our rigorous vetting process because: ✅ No harsh chemicals or synthetic materials ✅ 100% organic cotton for the safest option ✅ Pediatric expert-approved design and approach ✅ Adjustable system that grows with your child ✅ Sustainable and reusable for eco-conscious families Ready to Start Nighttime Training? If you're tired of overnight diapers and ready to help your child make the leap to nighttime dryness, the MyBeeBear Nighttime Training Bundle gives you everything you need in one package. Shop the MyBeeBear Nighttime Training Bundle → Free shipping on orders over $125 with code SSM125 About Simple Steps Market: We're a curated marketplace for the cleanest, safest baby products, taking the guesswork out of choosing what's best for babies. Every product is rigorously vetted by health experts so conscious parents can shop with confidence.
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