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I’ve spent years making nutrition & healthy living simple. Now I’m doing the same for babies.
As a mom of two, I know how hard it is to shop for clean, non-toxic baby essentials. Simple Steps Market makes it easy!
Why Simple Steps?
Ingredient Transparency
No hidden toxins, ever. We carefully vet every product so you don’t have to.
Strict Standards
From baby food made without seed oils to clothes made without pesticides, only the cleanest and safest options make the cut.
Backed by Experts
Our selection is guided by leading experts in health, wellness, and non-toxic living.
Made for Conscious Parents
Whether you're a first-time parent or simply looking for better options, we make healthy choices simple.
Trusted by Thousands of Parents
Natty
I’m honestly so glad something like this exists. You’re right, it’s incredibly hard to find truly safe products without needing a chemistry degree to decode labels!
Paige Freeman
I love what your brand stands for and your mission.
Marylynn F.
Great experience shopping on Simple Steps and great product selection!!
Most Baby Products Aren't As Safe As You Think
Hidden Toxins
Many baby brands look healthy, but they still contain hidden toxins—things like chemicals, preservatives, and synthetic materials that can be harmful to your little one.
Misleading Labels
Even products labeled 'natural' or 'organic' can still contain questionable ingredients. Companies use buzzwords and certifications to appear clean, but many still include synthetic additives and preservatives that don't belong in baby products.
Lack of Transparency
Brands aren't always upfront about what's really in their products. Ingredients can be hidden under vague terms like 'fragrance' or proprietary blends, making it hard to know what you're actually using on your baby.
That's why we created Simple Steps Market—a place where you can find only the cleanest, safest baby products in one easy-to-shop marketplace.
Better-for-baby essentials
No harsh ingredients
Expert approved
All in one place
Your Baby Deserves Better
A Marketplace You Can Trust
Founded by a team of health-conscious parents and experts, Simple Steps Market was created to take the guesswork out of choosing what's best for your little one. Because when it comes to your baby's health, every step matters.
How Simple Steps Was Born
Kevin Fitzgerald
When my wife and I started our baby registry, we were overwhelmed—so after becoming a dad, I knew parents needed an easier way to shop non-toxic with confidence.
Simple Steps Journal
Best Non-Toxic Breast Pumps & Breastfeeding Essentials
TL;DR for Busy Parents: Best Manual Silicone Pump: Haakaa Generation 2 - 100% food-grade silicone, collects letdown passively Best Pump + Storage Combo: Haakaa Pump & Milk Collector - Versatile set for pumping and collecting Best Milk Storage: Haakaa Silicone Storage Bag - Reusable, toxin-free alternative to plastic bags One of the first things I learned is that not all breast pumps are created equal. Especially when it comes to what they're made of. Most electric pumps have parts that come into direct contact with breast milk, and many of those parts are made from polycarbonate plastic or contain BPA, phthalates, or other endocrine-disrupting chemicals. The research is clear: these chemicals can leach into breast milk, especially when plastic parts are heated, sterilized repeatedly, or exposed to fat (which breast milk obviously contains). When Kyle started breaking down the materials used in popular pump brands, we realized we needed a cleaner option. That's when we found Haakaa. Their silicone pumps are made from 100% food-grade silicone with no plastic parts touching your milk. They're manual, which means no motors, no batteries, and no electricity. Just simple suction that collects milk passively while you nurse or pump on the other side. Why Breast Pump Materials Matter Breast milk is high in fat, and fat-soluble chemicals leach more readily from plastic into milk. Studies have found BPA, phthalates, and other plasticizers in expressed breast milk when mothers use pumps with plastic collection bottles or tubing. Even "BPA-free" plastic isn't necessarily safe. Many manufacturers replaced BPA with BPS or BPF, which are structurally similar and show similar hormone-disrupting effects in studies. The safest option is to avoid plastic contact with breast milk entirely whenever possible. Silicone is chemically inert, meaning it doesn't react with or leach into the substances it touches. Food-grade silicone is what's used in medical devices, baby bottle nipples, and surgical implants because it's non-toxic, stable at high temperatures, and safe for repeated sterilization. What to Look For ✅ 100% food-grade silicone parts Any part that touches breast milk should be made from food-grade silicone. This includes the flange, collection container, valves, and any tubing or connectors. ✅ No plastic contact with milk Even if the pump motor housing is plastic, the milk collection system should be entirely silicone or glass. Avoid pumps where milk flows through plastic tubing or collects in plastic bottles. ✅ Simple, minimal parts Fewer parts mean fewer points of failure and easier cleaning. Manual silicone pumps like Haakaa have just one or two pieces total. No complicated assemblies or hard-to-clean crevices. ✅ Heat-safe for sterilization Look for pumps that can be boiled or steam-sterilized without degrading. Silicone is stable up to 400°F, so you can sterilize it repeatedly without worrying about chemical breakdown. ✅ Reusable milk storage Single-use plastic milk storage bags create waste and unnecessary plastic exposure. Reusable silicone storage bags are a cleaner, more sustainable option. What to Avoid ❌ Polycarbonate plastic parts Polycarbonate is a hard, clear plastic commonly used in pump collection bottles. It's made with BPA and can leach endocrine disruptors into breast milk, especially when heated or sterilized. ❌ "BPA-free" plastic (still problematic) BPA-free plastics often contain BPS, BPF, or other bisphenol replacements that show similar hormone-disrupting effects. The safest approach is to skip plastic entirely. ❌ PVC tubing or parts PVC (polyvinyl chloride) can contain phthalates, which are known endocrine disruptors. Even "phthalate-free" PVC uses alternative plasticizers that aren't well-studied. ❌ Single-use plastic storage bags Most disposable milk storage bags are made from polyethylene, which can leach microplastics and additives into stored milk. They also create unnecessary waste. ❌ Pumps with hard-to-clean parts Complex pump assemblies with lots of small parts, valves, and membranes are hard to clean thoroughly and can harbor bacteria. Simpler is better for hygiene and safety. Our Top Picks Haakaa Generation 2 Silicone Breast Pump with Suction Base This is the breast pump that changed the game for my wife. Made from 100% food-grade silicone with absolutely no plastic parts, the Haakaa Gen 2 is a manual suction pump that collects milk passively while you nurse or pump on the other side. No electricity, no batteries, no motors. Just gentle suction. The suction base is a brilliant upgrade from the original Haakaa. It sticks to any flat surface so you don't have to worry about knocking it over mid-pump. The 4 oz capacity is perfect for a single pumping session, and the wide opening makes it easy to pour into storage containers without spilling. Because it's all silicone, you can boil it, steam it, or throw it in the dishwasher without any concerns about chemical leaching. It's also incredibly simple — one piece, no valves, no membranes, no complicated assembly. Cleaning takes about 10 seconds. 💡 This works best for collecting letdown from the opposite breast while nursing, or for relieving engorgement. It's not designed to replace a double electric pump for exclusive pumping, but it's perfect for building a freezer stash or catching milk that would otherwise be wasted. Shop Haakaa Generation 2 Haakaa Silicone Pump & Milk Collector Combo This combo set gives you maximum flexibility for different pumping situations. It includes the classic Haakaa silicone pump plus a milk collection cup that attaches to your bra for hands-free collection. Both pieces are 100% food-grade silicone with no plastic contact. The milk collector is genius for those moments when you're leaking but don't need full suction. It just catches the drips passively so you don't waste milk or soak through nursing pads. The pump works the same way as the Generation 2 but without the suction base (so it's more compact for travel). Having both options means you can use the pump for active collection during nursing sessions and switch to the passive collector when you just need to catch letdown throughout the day. Both pieces are dishwasher-safe and can be boiled for sterilization. 💡 The milk collector tucks discreetly into your bra and is barely noticeable under clothing. Perfect for catching letdown when you're out and don't have time to pump. We kept one in the diaper bag for emergencies. Shop Haakaa Combo Set Haakaa Silicone Milk Storage Bag & Sippy Spout Combo This reusable silicone storage bag is the clean alternative to disposable plastic milk storage bags. Made from food-grade silicone, it holds up to 9 oz of breast milk and can go straight from freezer to bottle warmer to baby without transferring between containers. The included sippy spout is a brilliant feature. When your baby is old enough, you can attach the spout directly to the bag and skip the bottle entirely. The bag lays flat for efficient freezer storage and has measurement markings so you can see exactly how much milk is inside. Unlike plastic storage bags that can only be used once, these silicone bags are reusable for years. They're dishwasher-safe, can be boiled for sterilization, and won't leach any chemicals into your milk even after dozens of freeze-thaw cycles. 💡 Write the date on the bag with a dry-erase marker (it wipes off easily for reuse). These bags also work great for storing homemade baby food purees once your baby starts solids. They're truly multi-purpose! Shop Haakaa Storage Bag Manual Silicone Pumps vs. Electric Pumps Haakaa-style silicone pumps work differently than electric pumps, and it's important to understand what they're designed for. Silicone Manual Pumps Are Best For: Collecting letdown from the opposite breast while nursing, relieving engorgement, building a small freezer stash, catching milk that would otherwise leak into nursing pads, travel (no batteries or charging needed), and moms who want a non-toxic option without plastic parts. Electric Pumps Are Better For: Exclusive pumping (not nursing directly), pumping at work for extended periods, maximizing milk output in a short time, and stimulating milk production when supply is low. Our take: If you're nursing and just want to build a freezer stash or collect extra milk, the Haakaa is perfect and eliminates plastic exposure entirely. If you need to pump exclusively or pump large amounts regularly, you'll likely need an electric pump. Just look for models with silicone or glass collection bottles instead of plastic. Pumping & Storage Best Practices Sterilize Before First Use Boil all pump parts for 3-5 minutes before using them for the first time. After that, washing with hot soapy water after each use is sufficient for most situations. Store Milk Properly Freshly pumped milk can stay at room temperature for 4 hours, in the refrigerator for 4 days, and in the freezer for 6-12 months. Always label storage bags with the date. Thaw Safely Never microwave breast milk — it creates hot spots and can destroy beneficial antibodies. Thaw frozen milk in the refrigerator overnight or run the storage bag under warm water. Clean Immediately After Use Rinse pump parts with cold water right after pumping to prevent milk residue from drying and sticking. Then wash with hot soapy water or run through the dishwasher. Inspect Regularly Check silicone parts for tears, cracks, or discoloration. Replace any damaged pieces immediately. Properly cared for, silicone pumps can last for years. Common Breastfeeding & Pumping Questions How do I know if the Haakaa is working? You should see milk collecting in the pump within a few minutes. If nothing is happening, try adjusting the suction or repositioning the pump. Some women respond better to the Haakaa than others. It's not a failure if it doesn't work for you. Can I use the Haakaa exclusively instead of an electric pump? For most nursing moms who want to build a freezer stash, yes. If you're exclusively pumping (not nursing at all) or need to pump large volumes quickly, an electric pump will be more efficient. How long do silicone storage bags last? With proper care, they can last for years. Inspect them regularly for tears or damage. If the silicone becomes sticky, cloudy, or develops an odor, it's time to replace them. Is it safe to freeze breast milk in silicone bags? Yes. Silicone is safe for freezer storage and won't leach chemicals even through multiple freeze-thaw cycles. Just leave some space at the top of the bag for milk to expand as it freezes. The Bottom Line Breastfeeding is hard enough without worrying about toxic chemicals leaching into your milk. Switching to 100% silicone pumps and storage eliminates plastic exposure entirely and gives you fewer parts to clean and sterilize. For most nursing moms, the Haakaa Generation 2 is all you need to build a freezer stash and collect milk that would otherwise be wasted. Add the reusable silicone storage bags and you've got a complete, toxin-free pumping and storage system. Every product on Simple Steps Market has been individually vetted by Kyle and Amanda for material safety. No questionable plastics, no greenwashing, just products you can trust with your baby's nutrition. Shop All Breastfeeding Essentials Vetted by our co-founders Kyle Fitzgerald (@cleankitchennutrition, 700K+ followers) and Amanda Rocchio (@meowmeix, 1.6M+ followers), who bring extensive ingredient expertise to every product we feature. Shop our complete collections: Breastfeeding · Feeding Essentials · All Products Building your registry? Browse our Non-Toxic Baby Registry Guide Questions? DM us on Instagram @simplestepsmarket — Kevin, Co-Founder & Chief Dad 🐝
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Best Non-Toxic Pacifiers & Teethers (Natural Rubber & Silicone)
TL;DR for Busy Parents: Best Silicone Pacifier: FRIGG Silicone 4-Pack - Medical-grade silicone, orthodontic design Best Natural Rubber Pacifier: FRIGG Natural Rubber 6-Pack - 100% biodegradable, eco-friendly Best Teether: No Drop Sensory Teether - Won't fall on the floor, multiple textures Keep Them Clean: Littley Pacifier Cleaner - Plant-based, safe formula When we started researching which pacifiers to include on our baby registry, I went down the pacifier rabbit hole. I quickly realized that not all pacifiers are created equal. Some contain questionable plastics, others have coatings that can break down, and many weren't designed with baby's oral development in mind. After researching dozens of options and consulting with Kyle about material safety, I've narrowed it down to what actually matters: clean materials, thoughtful design, and products that solve real problems (like pacifiers that won't hit the floor every 30 seconds). What Makes a Pacifier or Teether "Non-Toxic"? Pacifiers and teethers spend hours in your baby's mouth every day. The material quality and design matter more than most parents realize. Safe Materials Medical-grade silicone is free from BPA, PVC, and phthalates. It's durable, easy to clean, and doesn't break down with repeated sterilization. Natural rubber is biodegradable and sustainably sourced, but note: it comes from latex, so avoid if there's any family history of latex allergies. Both materials are safe. The choice comes down to your priorities and baby's preferences. Thoughtful Design Orthodontic nipples support healthy oral development and reduce the risk of dental issues. One-piece construction means no small parts that can detach and become choking hazards. Ventilation holes allow airflow to prevent skin irritation around baby's mouth. What to Look For ✅ Medical-grade silicone or natural rubber These are the only two materials we recommend for pacifiers. Silicone is durable and easy to sterilize. Natural rubber is softer and biodegradable but needs more frequent replacement. ✅ Orthodontic nipple design Orthodontic pacifiers are shaped to support natural oral development and reduce the risk of teeth misalignment. Look for pacifiers that specifically mention orthodontic design. ✅ One-piece construction Pacifiers with multiple pieces can separate and create choking hazards. One-piece molded pacifiers are the safest option. ✅ Ventilation holes in the shield Proper airflow prevents skin irritation and allows baby to breathe comfortably even if the pacifier shifts during sleep. ✅ Multiple textures on teethers Different textures soothe different areas of the gums. Look for teethers with ridges, bumps, and smooth surfaces for maximum relief. What to Avoid ❌ Cheap plastic pacifiers Low-quality plastic pacifiers often contain BPA, PVC, or phthalates. They can also crack or break down with repeated sterilization, creating sharp edges. ❌ Gel-filled teethers If punctured, gel-filled teethers can leak chemicals directly into baby's mouth. Solid silicone or rubber teethers are much safer. ❌ Pacifiers with detachable parts Any pacifier with separate pieces (nipple, shield, ring) poses a choking risk if parts come loose. Stick to one-piece molded designs. ❌ Scented or flavored options These contain unnecessary chemicals and can encourage dependency on the pacifier. Plain, unscented is always best. ❌ Decorative elements that could come loose Small beads, ribbons, or glued-on decorations can detach and become choking hazards. Keep it simple and functional. Our Top Picks FRIGG Baby's First Pacifier (Silicone 4-Pack) This is our go-to recommendation for parents who want a clean, simple pacifier that actually works. Made from 100% medical-grade silicone with no BPA, PVC, or phthalates, these pacifiers are designed to support natural oral development while being incredibly durable. The orthodontic nipple design follows the shape of baby's palate and supports healthy teeth and jaw development. The shield has proper ventilation holes to prevent skin irritation, and the entire pacifier is molded as one piece. No detachable parts that could become choking hazards. The 4-pack means you'll always have backups (because pacifiers have a way of disappearing), and the floral heart design is a beautiful touch without compromising safety. 💡 Silicone pacifiers are incredibly durable. We've put ours through the dishwasher countless times and they still look new. Replace every 2-3 months or sooner if you notice any cracks or discoloration. Shop FRIGG Silicone Pacifier FRIGG Natural Rubber Pacifier (6-Pack) If you prefer a more eco-friendly option, FRIGG's natural rubber pacifiers are a fantastic choice. Made from 100% natural rubber tapped from Hevea trees, these pacifiers are completely biodegradable and sustainable. The natural rubber nipple is softer and more flexible than silicone, which many babies prefer. It has the same orthodontic design as the silicone version to support healthy oral development. The 6-pack ensures you're well-stocked since natural rubber pacifiers need to be replaced more frequently than silicone. One important note: natural rubber comes from latex, so avoid these if there's any family history of latex allergies. For families without latex concerns, these are a beautiful, sustainable choice. 💡 Natural rubber pacifiers should be replaced every 4-6 weeks. They can develop a slight odor over time — this is normal for natural rubber. Store in a cool, dry place and inspect regularly for any signs of wear. Shop FRIGG Natural Rubber Pacifier No Drop Sensory Teether This teether solved one of our biggest frustrations: constantly picking up dropped teethers from every surface imaginable. The unique flat-base design means it won't roll away or fall on the floor — it stays put on high chairs, tables, and changing pads. Made from food-grade silicone, it's completely safe even if it does hit the floor. Multiple textures soothe different areas of baby's gums, and the ergonomic shape is easy for little hands to grip and hold. It's dishwasher safe for easy cleaning. The No Drop design is genuinely brilliant for those rough teething days when your baby needs constant relief. No more sanitizing teethers every five minutes because they landed on the restaurant floor. 💡 Game changer during teething. The flat base means it stays clean and accessible, and the multiple textures give babies options for different teething stages. Throw it in the dishwasher at the end of the day for easy cleanup. Shop No Drop Teether Littley Pacifier & Teether Cleaner Because pacifiers and teethers end up everywhere, having a safe cleaning solution on hand is essential. Littley's plant-based formula makes cleaning effortless without exposing your baby to harsh chemicals. The quick-drying spray is perfect for on-the-go cleaning when you can't wash immediately. It's safe for baby items that go in their mouth and works on pacifiers, teethers, bottles, and toys. Keep one bottle in the diaper bag and one at home — you'll use it way more than you think. No harsh chemicals, no residue, just clean pacifiers and teethers whenever you need them. 💡 This is a diaper bag essential. When the pacifier hits the floor at the grocery store or restaurant, a quick spray saves the day. Let it air dry for 30 seconds and you're good to go. Shop Littley Cleaner Silicone vs. Natural Rubber: Which is Right for Your Baby? Both materials are safe, non-toxic options. Here's how to choose: Choose Silicone If: You want maximum durability (they last much longer), you prefer less frequent replacement, you want something completely odor-free, your baby or family has latex sensitivities, or you want the easiest cleaning routine (dishwasher-safe). Choose Natural Rubber If: Eco-friendliness is a top priority, your baby prefers a softer, more flexible nipple, you want a biodegradable option, you don't mind replacing them every 4-6 weeks, or there's no latex allergy concern. Our approach: We started with silicone and haven't looked back. The durability and ease of cleaning work better for our lifestyle, but I know families who swear by natural rubber. Pacifier & Teether Safety Tips Inspect Regularly Check pacifiers and teethers before each use for cracks, tears, or discoloration. Damaged items should be replaced immediately. Replace on Schedule Silicone pacifiers: every 2-3 months or when damaged. Natural rubber pacifiers: every 4-6 weeks or when damaged. Teethers: when showing signs of wear or damage. Clean Properly Sterilize new pacifiers before first use. After that, wash with hot soapy water or use a pacifier cleaner. Dishwasher sterilization works great for silicone. Never Use Strings or Clips Inside the Crib Pacifier clips are fine during supervised time, but remove them at nap and bedtime to prevent strangulation risk. Common Pacifier Questions When should I introduce a pacifier? The AAP recommends waiting until breastfeeding is well-established (around 3-4 weeks) if you're nursing. For formula-fed babies, you can introduce them right away. Will pacifiers cause nipple confusion? Research shows that pacifiers don't typically cause nipple confusion once breastfeeding is established. The key is waiting those first few weeks. How do I know which size to buy? Most pacifiers come in 0-6 month and 6+ month sizes. The nipple shield should fit comfortably against baby's face without covering their nose. What if my baby won't take a pacifier? Some babies simply prefer their fingers or don't want a pacifier at all — and that's completely fine. Don't force it. You might also try different shapes (orthodontic vs. round) to see if your baby has a preference. The Bottom Line Choosing non-toxic pacifiers and teethers doesn't have to be complicated. Focus on clean materials (medical-grade silicone or natural rubber), thoughtful design, and brands that prioritize safety. For most families, the FRIGG Silicone Pacifier combined with the No Drop Sensory Teether covers all your bases. Add the Littley Cleaner for easy maintenance, and you're set. Every product on Simple Steps Market has been individually vetted by Kyle and Amanda for ingredient safety — no questionable materials, no greenwashing, just products you can feel good about putting in your baby's mouth. Shop All Pacifiers & Teething Vetted by our co-founders Kyle Fitzgerald (@cleankitchennutrition, 700K+ followers) and Amanda Rocchio (@meowmeix, 1.6M+ followers), who bring extensive ingredient expertise to every product we feature. Shop our complete collections: Pacifiers & Teething · Bath & Skincare · All Products Building your registry? Browse our Non-Toxic Baby Registry Guide Questions? DM us on Instagram @simplestepsmarket — Kevin, Co-Founder & Chief Dad 🐝
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Best Non-Toxic Baby Lotion, Shampoo & Sunscreen (2026)
TL;DR for Busy Parents: Baby skin is 30% thinner than adult skin and absorbs everything faster. Skip products with "fragrance," parabens, and chemical sunscreen filters. Stick with plant-based washes, organic lotions with ingredients you can pronounce, mineral-only sunscreen with non-nano zinc oxide, and alcohol-free sanitizers. Our picks below use as few ingredients as possible. Because less is more on baby skin. Here's a stat that stopped me: a baby's skin absorbs up to 60% of what's applied to it, and their skin barrier won't fully develop until they're around two years old. That means every lotion, shampoo, and sunscreen you use on your baby is getting absorbed faster and deeper than it would on you. When we brought Levi home, I assumed the products labeled "gentle" and "baby" in the baby aisle were actually safe. Then Kyle started reading us ingredient lists, and we realized some of the most popular baby washes contain sulfates, synthetic fragrances, and preservatives that have no business touching a newborn. The "tearless" formula? That's often just a numbing agent so your baby can't feel the irritation. We've tested dozens of products on Levi and narrowed it down to four that actually meet our standards. Clean ingredients, real results, and nothing we wouldn't feel comfortable eating (because babies put everything in their mouths anyway). Why Baby Skincare Ingredients Matter Baby skin is structurally different from adult skin. It's thinner, has a higher surface-area-to-body-weight ratio, and has a less developed skin barrier. That means chemicals penetrate faster and the body has a harder time processing them out. The FDA only requires "fragrance" to be listed as a single ingredient on labels, even though a single fragrance blend can contain dozens of chemicals — including phthalates (endocrine disruptors) and allergens. Products marketed as "natural" or "dermatologist-tested" have no regulated meaning and can still be loaded with synthetics. For sunscreen specifically, chemical UV filters like oxybenzone and octinoxate are absorbed into the bloodstream within hours of application. The FDA has said that only zinc oxide and titanium dioxide are "generally recognized as safe and effective". The other 12 common sunscreen chemicals need more safety data. What to Look For ✅ Short, recognizable ingredient lists The best baby skincare products have fewer than 10 ingredients and you should be able to identify most of them. Plant oils, butters, and botanical extracts are what you want to see. ✅ Plant-based cleansers (no sulfates) Soap bark, coconut-derived glucosides, and saponified oils clean effectively without stripping baby's skin. Sulfates like SLS/SLES are too harsh for delicate skin. ✅ Non-nano zinc oxide in sunscreen Non-nano means the zinc particles sit on top of the skin and reflect UV rays rather than being absorbed into the body. It's the safest, most effective sun protection available. ✅ Organic, food-grade oils and butters Organic cocoa butter, shea butter, jojoba oil, and calendula oil moisturize, soothe, and protect without synthetic additives. If it's safe to eat, it's a good sign for baby's skin. ✅ Fragrance-free (truly fragrance-free) "Unscented" doesn't mean fragrance-free — it can mean they added chemicals to mask the scent. Look for products that list zero fragrance ingredients of any kind. What to Avoid ❌ "Fragrance" or "parfum" This single word can hide dozens of undisclosed chemicals, including phthalates and synthetic musks. It's the biggest red flag on any baby product label. ❌ Chemical sunscreen filters Oxybenzone, octinoxate, avobenzone, homosalate, and octocrylene are absorbed into the bloodstream and can disrupt hormones. Stick to mineral (zinc oxide) sunscreen only. ❌ Parabens and phenoxyethanol These preservatives are endocrine disruptors found in an alarming number of "baby" products. Even some brands marketed as clean still sneak in phenoxyethanol. ❌ Mineral oil and petroleum These petroleum byproducts create a film on skin that clogs pores and prevents it from breathing. They're cheap fillers that have no place in baby skincare. ❌ SLS/SLES and sulfates These harsh detergents create foam but strip the skin's natural oils. They're one of the main reasons babies develop dry, irritated skin after bath time. ❌ PEG compounds and formaldehyde releasers PEGs can be contaminated with ethylene oxide and 1,4-dioxane (both carcinogens). DMDM hydantoin and quaternium-15 slowly release formaldehyde over time. ❌ Alcohol-based hand sanitizers on babies Alcohol dries and cracks baby's skin and is dangerous if ingested. Babies put their hands in their mouths constantly, so alcohol-free alternatives are a must. Our Top Picks California Baby Super Sensitive Shampoo & Bodywash This is the only shampoo and body wash that's touched Levi's skin, and for good reason. It's 100% plant-based (USDA Certified Bio-based), uses organic soap bark as the cleanser instead of sulfates, and is completely fragrance-free — no essential oils, no scent-masking chemicals, nothing. What sets California Baby apart is their preservative system. Instead of parabens or phenoxyethanol, they developed a plant-based preservative from basil and anise isolates. It's also allergy-tested and free from gluten, soy, oat, dairy, and nuts (except coconut). The ingredient list reads like a garden: organic calendula, aloe vera, jojoba oil, and hydrolyzed quinoa for protein. Hospitals trust this in their NICU and PICU units for premature and medically fragile babies. If it's gentle enough for a preemie in the ICU, it's gentle enough for bath time at home. 💡 A little goes a long way. One bottle lasts us about 2-3 months because you only need a small amount to get a gentle lather. It doesn't foam up like conventional baby washes (because there are no sulfates), but it cleans just as well. Shop California Baby Shampoo Sweet Harvest Farms Oh Baby Oh Organic Baby Lotion This is a small-batch, handmade lotion from a family company that takes ingredients as seriously as we do. The base is organic cocoa butter and shea butter — both naturally anti-inflammatory and packed with antioxidants. They add calendula oil (antifungal and great for eczema), vitamin E for healing, and chamomile oil for soothing irritation. What's NOT in it matters just as much: no mineral oil, no lanolin (a common allergen from sheep's wool), no SD alcohol (which dries skin out), no parabens, no sulfates, and no petroleum byproducts of any kind. Every ingredient is organic and food-grade. We use this right after bath time when Levi's skin is still slightly damp — it absorbs beautifully and keeps his skin soft all day without any greasy residue. A little roller bottle lasts months because you barely need any. 💡 This lotion uses gentle essential oils (herbal, not perfume-y) rather than synthetic fragrance. It smells like actual plants, not a baby aisle. If you prefer completely unscented, ask Sweet Harvest about their fragrance-free options. Shop Sweet Harvest Farms Lotion Littley Hand Cleanser This one is a game-changer for parents who want clean hands on their baby without the risks of alcohol-based sanitizer. It's made with hypochlorous acid (HOCl) — a substance your own white blood cells naturally produce to fight bacteria. The formula is 99% water + pure HOCl. That's it. No alcohol, no fragrance, no dyes, no sulfates, no harsh irritants. It's pediatrician-approved and gentle enough for newborn skin. We keep one in the diaper bag and one by the changing table. It's especially useful for cleaning hands before feeding, after playground visits, and when you're out and water isn't available. The best part? If Levi gets it in his mouth (which he will), it's completely non-toxic. Try saying that about an alcohol-based gel. 💡 Comes in a convenient travel-size spray bottle. We keep one in the car, one in the diaper bag, and one at home. Stock up — once you switch to HOCl-based cleansers, you won't go back to alcohol gels. Shop Littley Hand Cleanser Vita Prima Mineral Sunblock Most "baby" sunscreens still contain chemical filters, PEG compounds, or phenoxyethanol buried in the ingredient list. Vita Prima took the opposite approach: their sunblock has only four ingredients. That's not a typo. Four: 100% grass-fed tallow, organic jojoba oil, non-nano zinc oxide, and that's the whole list. The non-nano zinc oxide sits on top of baby's skin and physically reflects both UVA and UVB rays — nothing gets absorbed into the bloodstream. The tallow base is biocompatible with human skin (it's chemically similar to our own skin oils), so it moisturizes while it protects. No oxybenzone, no octinoxate, no benzene risk, and no chemical filters of any kind. It's also reef-safe and biodegradable, so you can feel good about it at the beach too. 💡 Like all mineral sunscreens, this does leave a slight white cast. Apply in thin layers and rub in well. The tallow base makes it spread more smoothly than most zinc sunscreens. Remember: visible coverage means visible protection — you can see exactly where you've applied it, which is actually a plus with squirmy babies. Shop Vita Prima Sunblock The Bottom Line Baby skincare doesn't need to be complicated — it needs to be clean. A gentle plant-based wash, an organic lotion with ingredients you can pronounce, a non-toxic hand cleanser, and a mineral-only sunscreen cover the essentials. Skip the products with ingredient lists that read like a chemistry textbook, and don't be fooled by "natural" labels that mean nothing. Your baby's skin is their largest organ, and it's absorbing everything you put on it. The products above are the ones we trust on Levi every single day. Shop All Bath & Skincare Vetted by our co-founders Kyle Fitzgerald (@cleankitchennutrition, 700K+ followers) and Amanda Rocchio (@meowmeix, 1.6M+ followers), who bring extensive ingredient expertise to every product we feature. Shop our complete collections: Shampoo & Body Wash · Skin Protection & Care · All Bath & Skincare Building your registry? Browse our Non-Toxic Baby Registry Guide Questions? DM us on Instagram @simplestepsmarket — Kevin, Co-Founder & Chief Dad 🐝
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Best Non-Toxic Crib Mattress & Sleep Essentials (2026) | Vetted by Experts
TL;DR for Busy Parents: Start with an organic crib mattress that's GREENGUARD Gold certified and uses natural wool for flame resistance instead of chemicals. Add GOTS-certified organic cotton sheets and breathable swaddles. Your baby spends 14-17 hours a day sleeping — clean materials in the crib aren't optional. Your baby will spend 14-17 hours a day on their mattress in the first months. That's more time than they'll spend anywhere else — including in your arms. When we were setting up Levi's nursery, I assumed all crib mattresses were regulated and safe. Then I started reading about flame retardants, off-gassing foam, and vinyl covers that release VOCs, and realized the "waterproof" mattress everyone recommended was basically wrapping our son in plastic and chemicals while he slept. The nursery aisle is full of mattresses marketed as "breathable" or "hypoallergenic" that still use polyurethane foam, synthetic covers, and chemical flame retardants. Why Sleep Essentials Matter Babies spend more time sleeping than doing anything else, and their sleep environment has a direct impact on their developing respiratory and immune systems. Mattresses, sheets, and swaddles are pressed against their skin and face for hours at a time. Chemicals used in conventional sleep products (flame retardants, formaldehyde, vinyl off-gassing) are constantly being inhaled in an enclosed space. For something your baby uses 12+ hours daily, clean materials aren't optional. What to Look For in Crib Mattresses ✅ Organic materials (cotton, wool, latex) These natural materials don't off-gas chemicals and are naturally breathable. Organic cotton and wool are ideal for the cover and filling. ✅ GREENGUARD Gold certified This certification means the mattress has been tested for low chemical emissions. Since baby sleeps in an enclosed space for hours, low VOCs (volatile organic compounds) matter enormously. ✅ No added flame retardants Federal regulations require flame resistance, but the best mattresses achieve this through natural materials like wool (which is naturally flame-resistant) rather than chemical treatments. ✅ Firm surface A firm mattress is essential for safe sleep and reducing SIDS risk. If you can easily press a handprint into the mattress, it's too soft. ✅ Waterproof layer without vinyl or PVC Look for food-grade polyethylene or plant-based waterproof layers instead of vinyl, which can off-gas phthalates. ✅ Dual-sided design (optional but smart) Some mattresses have a firmer infant side and a slightly softer toddler side, giving you more years of use. ✅ Certifications: GOTS, OEKO-TEX, CertiPUR-US These third-party certifications verify organic materials, non-toxic manufacturing, and low emissions. What to Look For in Sheets & Sleep Essentials ✅ Organic cotton or bamboo These natural fibers are breathable, soft, and free from pesticide residues. GOTS-certified organic cotton is the gold standard. ✅ No synthetic fabrics against baby's skin Polyester sheets don't breathe well and can trap heat. Natural fibers regulate temperature better and reduce the risk of overheating. ✅ Snug fit for safety Crib sheets should fit tightly with deep pockets so they don't come loose during sleep. Loose bedding is a suffocation hazard. ✅ Minimal dyes and treatments The safest sheets use natural dyes or are undyed. Avoid sheets treated with stain-resistant chemicals or permanent press finishes. ✅ Breathable swaddles Look for lightweight, organic cotton or bamboo swaddles that don't overheat baby. Overheating is a SIDS risk factor. What to Avoid ❌ Polyurethane foam mattresses These are cheap and common but off-gas VOCs for months. Even "CertiPUR-US" certified foam can emit odors. Natural latex or organic cotton/wool cores are cleaner options. ❌ Vinyl or PVC waterproof covers These materials off-gas phthalates and create a non-breathable barrier. Look for food-grade polyethylene or plant-based alternatives instead. ❌ Chemical flame retardants Older mattresses may use toxic flame retardant chemicals (PBDEs, TDCPP). These are endocrine disruptors and have been banned in many states. Choose mattresses that meet flammability standards through natural materials. ❌ Memory foam for infants Memory foam is too soft for safe infant sleep and can increase suffocation risk. Save it for toddler beds. ❌ Strong chemical smells If a mattress has a strong odor out of the box, it's off-gassing chemicals. A mild natural smell from wool or latex is normal, but chemical odors are not. ❌ Non-organic cotton sheets Conventional cotton is one of the most pesticide-intensive crops. For something touching your baby's face all night, organic matters. ❌ Loose or decorative bedding Bumpers, blankets, and pillows are suffocation hazards for babies under 12 months. Keep the crib bare except for a fitted sheet. Our Top Picks Katu Organic 2-Stage Crib Mattress This is the mattress in Levi's crib, and it's the one we recommend most often. It has a firm infant side (safe for newborns) and a slightly softer toddler side, so you get years of use. The core is made from organic cotton and wool — no polyurethane foam, no synthetic materials. The wool layer naturally meets flame resistance standards without added chemicals, and the organic cotton cover is GOTS-certified. It's GREENGUARD Gold certified for low emissions, which was non-negotiable for us. The waterproof layer is food-grade polyethylene, not vinyl, so there's no off-gassing or chemical smell. Shop Katu Organic Crib Mattress Organic Crib Fitted Sheet These GOTS-certified organic cotton sheets are soft, breathable, and fit snugly on standard crib mattresses. We have four of these in rotation because with spit-up, blowouts, and nighttime accidents, you'll be changing sheets constantly. The deep pockets stay tight on the mattress (no bunching or coming loose overnight), and they've held up beautifully through dozens of washes. They come in neutral colors that work with any nursery aesthetic. We went with the natural undyed version for Levi's crib to avoid unnecessary dyes against his skin. Shop Organic Crib Sheet Mushie Stretchy Bassinet Sheet If you're using a bassinet for the first few months, this organic cotton sheet is perfect. It's stretchy enough to fit most bassinet mattresses (which vary more in size than cribs), and the fabric is incredibly soft. We used this in Levi's bassinet for the first three months, and it washed well without shrinking or losing shape. The neutral colors are calming and work with any nursery style. Since bassinets are used for such a short time, having 2-3 of these sheets is plenty. Shop Mushie Bassinet Sheet Organic Cotton Swaddle Sleep Sack Swaddling made a huge difference for Levi's sleep in the early weeks, and this organic cotton sleep sack is the one we reached for most. It's lightweight and breathable, which is critical for preventing overheating (a SIDS risk factor). The zipper design makes nighttime diaper changes easier than traditional swaddles, and the TOG rating is perfect for room temperatures between 68-72°F. Once Levi started rolling, we transitioned to using this with arms out, and it worked beautifully as a wearable blanket. The organic cotton is GOTS-certified and has held up through countless washes without pilling or losing softness. Shop Organic Cotton Swaddle The Bottom Line Your baby's sleep environment is one area where compromising on materials doesn't make sense. Start with an organic mattress that's GREENGUARD certified and uses natural flame resistance. Add organic cotton sheets that fit snugly, and choose breathable, chemical-free swaddles. You don't need a lot of fancy sleep products — just clean, safe essentials that let your baby breathe easy. We've done the research and testing so you can rest easier knowing your baby is sleeping on the safest materials available. Shop All Sleep Essentials Vetted by our co-founders Kyle Fitzgerald (@cleankitchennutrition, 700K+ followers) and Amanda Rocchio (@meowmeix, 1.6M+ followers), who bring extensive ingredient expertise to every product we feature. Shop our complete collections: Non-Toxic Crib Mattresses · Organic Crib Sheets · Clean Swaddles Building your registry? Browse our Non-Toxic Baby Registry Guide Questions? DM us on Instagram @simplestepsmarket — Kevin, Co-Founder & Chief Dad 🐝
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