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I’ve spent years making nutrition & healthy living simple. Now I’m doing the same for babies.
As a mom of two, I know how hard it is to shop for clean, non-toxic baby essentials. Simple Steps Market makes it easy!
Why Simple Steps?
Ingredient Transparency
No hidden toxins, ever. We carefully vet every product so you don’t have to.
Strict Standards
From baby food made without seed oils to clothes made without pesticides, only the cleanest and safest options make the cut.
Backed by Experts
Our selection is guided by leading experts in health, wellness, and non-toxic living.
Made for Conscious Parents
Whether you're a first-time parent or simply looking for better options, we make healthy choices simple.
Trusted by Thousands of Parents
Natty
I’m honestly so glad something like this exists. You’re right, it’s incredibly hard to find truly safe products without needing a chemistry degree to decode labels!
Paige Freeman
I love what your brand stands for and your mission.
Marylynn F.
Great experience shopping on Simple Steps and great product selection!!
Most Baby Products Aren't As Safe As You Think
Hidden Toxins
Many baby brands look healthy, but they still contain hidden toxins—things like chemicals, preservatives, and synthetic materials that can be harmful to your little one.
Misleading Labels
Even products labeled 'natural' or 'organic' can still contain questionable ingredients. Companies use buzzwords and certifications to appear clean, but many still include synthetic additives and preservatives that don't belong in baby products.
Lack of Transparency
Brands aren't always upfront about what's really in their products. Ingredients can be hidden under vague terms like 'fragrance' or proprietary blends, making it hard to know what you're actually using on your baby.
That's why we created Simple Steps Market—a place where you can find only the cleanest, safest baby products in one easy-to-shop marketplace.
Better-for-baby essentials
No harsh ingredients
Expert approved
All in one place
Your Baby Deserves Better
A Marketplace You Can Trust
Founded by a team of health-conscious parents and experts, Simple Steps Market was created to take the guesswork out of choosing what's best for your little one. Because when it comes to your baby's health, every step matters.
How Simple Steps Was Born
Kevin Fitzgerald
When my wife and I started our baby registry, we were overwhelmed—so after becoming a dad, I knew parents needed an easier way to shop non-toxic with confidence.
Simple Steps Journal
Best Clean Baby Formula (2026) | Vetted by Experts
When we started researching formula for Levi's first year, I expected to find a few good options and move on. Instead, I spent hours reading ingredient labels and realizing that most conventional formulas use ingredients we'd never choose for ourselves. I found ingredients like seed oils, corn syrup solids, and synthetic additives that make shelf stability easier but nutrition secondary. Formula is often your baby's only source of nutrition for months. This isn't a product where I want to compromise on ingredients. These ingredients go directly into your baby's developing system multiple times a day. The quality of fats, proteins, and carbohydrates matters enormously. And not just for nutrition, but for digestion, immune development, and long-term health. Every product below has been individually vetted by our co-founders Kyle Fitzgerald and Amanda Rocchio. No paid placements. No sponsored picks. ✅ What to Look For Organic certification — This ensures no synthetic pesticides, GMOs, or growth hormones in the milk supply. It's the baseline standard we look for in every formula. Grass-fed or pasture-raised milk sources — Cows that eat their natural diet (grass, not grain) produce milk with better omega-3 ratios and more nutrients. It also means the cows are raised in better conditions. A2 protein (when available) — A2 beta-casein protein is easier for many babies to digest than the A1 protein found in most conventional dairy. If your baby struggles with gas or discomfort, A2 formulas are worth trying. Lactose as the primary carbohydrate — Lactose is the natural sugar in breast milk. Many formulas use corn syrup solids instead because they're cheaper, but lactose is what babies are designed to digest. Clean fat sources — Look for formulas using coconut oil, sunflower oil (high-oleic), or milk fat instead of seed oils like soybean, canola, or palm oil. These fats are more stable and better aligned with what's in breast milk. Minimal ingredient lists — The best formulas don't need dozens of synthetic additives. Simpler is usually better when it comes to infant nutrition. ❌ What to Avoid Seed oils (soybean, canola, safflower) — These oils are highly processed and prone to oxidation. They're used in most conventional formulas because they're cheap, but they're not what we'd choose for our own kids. Better options use coconut oil or milk fat. Corn syrup solids — This is added as a cheap carbohydrate source instead of lactose. It's essentially just sugar without the nutritional benefits of lactose, and it can make formula overly sweet. Synthetic preservatives — Some formulas add synthetic antioxidants or preservatives that aren't necessary if the formula is stored properly. Look for minimal additives. Non-organic ingredients — Conventional dairy can contain pesticide residues, antibiotics, and hormones. For something your baby consumes 6-8 times daily, organic is worth the investment. Unclear sourcing — If a brand won't tell you where their milk comes from or what the cows are fed, that's a red flag. Transparency matters. Our Top Picks Organic Whole Milk Infant Formula This is the formula we trust most for the first year. It's made from organic whole milk with lactose as the main carbohydrate — no corn syrup, no questionable oils. The ingredient list is refreshingly short compared to conventional options, and it includes the key nutrients babies need without the synthetic fillers. Kyle vetted this one personally and confirmed the fat sources are clean (coconut oil and sunflower oil instead of seed oils). We've used it with Levi since month four when we started supplementing, and his digestion has been great. One heads up: organic formulas can be harder to find in stores, so we keep a backup supply on hand. SHOP ORGANIC INFANT FORMULA → Toddler Formula with A2 Whole Milk Once your baby hits 12 months, this A2 toddler formula is a great option if you're continuing with formula. The A2 protein is gentler on digestion — we noticed less gas and fussiness compared to conventional formulas we tried early on. It's made from grass-fed A2 milk, organic whenever possible, and includes the healthy fats toddlers need for brain development. It works well mixed into smoothies or oatmeal if your toddler isn't interested in drinking it straight. We use this on mornings when Levi's not eating much breakfast, just to make sure he's getting good nutrition. SHOP A2 TODDLER FORMULA → The Bottom Line Formula feeding doesn't mean compromising on ingredient quality. Start with organic, look for clean fat sources and lactose-based carbs, and avoid the seed oils and corn syrup that dominate conventional options. Your baby deserves the same ingredient standards you'd want for yourself. Ready to Shop Clean Formula? Every product vetted by ingredient experts. No guesswork. SHOP CLEAN FORMULA → 📖 Related Guides Non-Toxic Baby Registry → Copy Our BabyList Registry → — Kevin, Co-Founder & Chief Dad 🐝 Every product on Simple Steps Market is individually vetted by ingredient experts. No paid placements. No sponsored picks. Just what we'd use for our own kids.
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Best Non-Toxic Baby Bottles (2026) | Vetted by Experts
Your baby will use their bottle 6-8 times a day in their first year. That's over 2,000 feedings pressed against their lips, heated up, and swirled around. When we built Levi's bottle collection, we quickly realized that "BPA-free" plastic isn't the safety win it claims to be — and the options that actually meet our standards were buried under marketing buzzwords. The bottle aisle is full of products labeled "safe" and "natural," but when you look closer, many still use questionable plastics or materials that leach chemicals when heated. Babies' bottles are heated, shaken, and used multiple times daily. When materials aren't truly inert, they can release microplastics or endocrine-disrupting chemicals directly into your baby's milk or formula. What goes in the bottle is only as clean as the bottle itself. Every product below has been individually vetted by our co-founders Kyle Fitzgerald and Amanda Rocchio. No paid placements. No sponsored picks. ✅ What to Look For Glass or medical-grade silicone — Both materials are inert and don't leach chemicals, even when heated repeatedly. Glass is especially ideal for parents who want zero risk of material breakdown. Silicone nipples — Unlike latex, silicone doesn't contain proteins that can trigger allergies and doesn't degrade as quickly with repeated sterilization. Anti-colic venting systems — While not a safety feature, proper venting reduces air intake and can mean less discomfort for baby (and fewer middle-of-the-night wake-ups for you). Easy to clean design — Bottles with fewer parts and wide mouths are easier to thoroughly clean, which matters when you're washing 6+ bottles a day. Temperature indicators (optional but helpful) — Some bottles include visual cues when milk is too hot, a nice safety feature for bleary-eyed 3am feedings. ❌ What to Avoid "BPA-free" plastic bottles — Even BPA-free plastics (like polypropylene) can release microplastics when heated. One study found millions of microplastic particles released per liter when bottles were prepared according to WHO guidelines. Glass and silicone eliminate this concern entirely. Polycarbonate plastics — These older plastic bottles may contain BPA and should be avoided completely. If you have hand-me-downs from before 2012, it's worth replacing them. Bottles with many small parts — More parts mean more crevices where milk residue can hide, creating potential for bacterial growth. Choose designs that are simple to disassemble and clean. Latex nipples — Latex can cause allergic reactions and degrades faster than silicone. Medical-grade silicone is the safer choice. Non-transparent materials — If you can't see inside the bottle clearly, it's harder to confirm it's fully clean after washing. Our Top Picks Haakaa Generation 3 Glass Baby Bottle This is the bottle we reach for most often. It's made from borosilicate glass (the same material used in lab equipment), which can handle temperature changes without breaking. The silicone sleeve gives you a good grip and protects the glass from drops — though we've definitely tested its durability and can confirm it holds up well. The anti-colic nipple has worked really well for reducing Levi's gas, and the wide neck makes cleaning so much easier than narrow bottles. One real-world tip: buy a few extra silicone sleeves since they can slip off when you're fumbling with bottles at 2am. SHOP HAAKAA GLASS BOTTLE → Pura Kiki 7oz Insulated Baby Bottle If you're out and about often, this insulated stainless steel bottle is a game-changer. It keeps milk at the right temperature for hours, which means fewer stops to warm bottles when you're running errands. The food-grade stainless steel interior is completely inert — no chemicals, no microplastics. The medical-grade silicone nipple and hood are easy to clean, and the whole thing is dishwasher safe. We love this one for daycare or travel days when milk needs to stay cold (or warm) longer. SHOP PURA KIKI BOTTLE → All in One Baby Bottle (Almond) This silicone bottle is nearly indestructible — perfect for the phase when baby starts grabbing and throwing everything. The entire bottle (body, nipple, and all) is made from medical-grade silicone, so there are literally zero hard parts to break or materials to worry about. The built-in handles make it easy for baby to hold as they get older, and it squishes flat for travel, which is honestly genius for diaper bag packing. It's also great for teething babies since they can safely chew on the silicone without any concerns. SHOP ALL IN ONE BOTTLE → The Bottom Line You don't need a dozen different bottles to get this right. Start with 4-6 bottles in one style (glass or silicone), see how your baby responds, and build from there. The most important thing is choosing materials that won't break down — the rest is just finding what works for your routine. Ready to Shop Clean Bottles? Every product vetted by ingredient experts. No guesswork. SHOP NON-TOXIC BOTTLES → 📖 Related Guides Non-Toxic Baby Registry → Copy Our BabyList Registry → — Kevin, Co-Founder & Chief Dad 🐝 Every product on Simple Steps Market is individually vetted by ingredient experts. No paid placements. No sponsored picks. Just what we'd use for our own kids.
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How to Add Simple Steps Market's Pre-Vetted Products to Your BabyList Registry
We've done the hard work for you! Our team has carefully reviewed ingredients and curated a collection of the safest, non-toxic baby products. Now you can add all of these pre-vetted items to your own BabyList registry in just a few minutes. Here's the step by step instructions: Step 1: Log into your BabyList registry Go to your personal registry page (the one you created for yourself). Step 2: Click the "Home" button You'll find this at the top of your registry page. Step 3: Click "Add Items from any store" This option will appear on your home page. Step 4: Click "Transfer Items" You'll see this as one of the options for adding items. Step 5: Choose "Transfer the individual items" Make sure this option is selected. Step 6: Select "Baby List" as the store Use the dropdown menu to choose this. Step 7: Copy and paste our registry link Copy this link: https://my.babylist.com/simple-steps-market Paste it into the "Baby List URL" box. Step 8: Click "Transfer items" Give it a few seconds to load - it's bringing over all our carefully selected products! Step 9: Check your registry Go back to your registry homepage. You should now see all of our pre-vetted products added to your list! That's it! All of our recommended non-toxic baby products are now in your registry. Important to know: You can delete any items you don't want - just click the three dots next to the item and select "delete" You can add additional items anytime These are just recommendations - you're not required to request or purchase any of them Questions? Send an email to support@simplestepsmarket.com and we'll answer any questions you have. We're here to help make your registry journey as simple as possible!
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Cold & Flu Season Survival Guide: 4 Must-Have Products for Your Baby's Nursery
We're right in the thick of cold and flu season, and if your household is anything like ours, you know the struggle is real. Between sleepless nights, constant sniffles, and that ever-present worry about your little one's comfort, it can feel overwhelming. As a new parent, I quickly learned that having the right tools makes all the difference. After countless nights of trial and error (and way too many 3 AM Google searches), I've found four products that have become absolute lifesavers in our home. These aren't just items we own, they're products we use every single day to keep our son comfortable and healthy. Why the Right Products Matter During Cold & Flu Season Cold and flu season doesn't just mean a few extra tissues around the house when you have a baby. It means: Disrupted sleep schedules (for everyone) Difficulty feeding when baby can't breathe through their nose Increased anxiety about respiratory health Constant worry about air quality and germs The good news? You don't need a cabinet full of products. You just need the right ones. These 4 products are both effective and safe for your little one. The 4 Products We Use Every Day 1. Humidifier: The Ferrari of Nursery Must-Haves Having a good humidifier isn't just nice to have, it's a MUST, especially during cold and flu season. Dry air can make congestion worse, irritate sensitive nasal passages, and make it harder for babies to breathe comfortably. And this is the Ferrari of humidifiers! Why we love the Canopy Nursery Humidifier 2.0: Whisper-quiet operation - Won't wake your sleeping baby Large capacity - Runs all night without refilling Optional essential oil tray - Add safe, baby-friendly oils for extra comfort Easy to clean - Because the last thing you need is another complicated cleaning task Modern design - Actually looks good in your nursery The difference we noticed immediately after adding this to our son's nursery was incredible. He breathed easier, slept better, and woke up less congested. It's one of those purchases where you wonder how you ever managed without it. Pro tip: Run it while baby is awake too, not just at night. Keeping the air moist throughout the day helps prevent congestion from building up in the first place. 2. Air Purifier: Peace of Mind in a Box The day we added an air purifier to our son's nursery, we immediately noticed a difference. And it was one of those things I wish we had done sooner! Why the Canopy Bedside Air Purifier is a game-changer: Medical-grade filtration - Captures 99.9% of airborne particles Whisper-quiet - You literally can't hear it running Compact design - Doesn't take up valuable nursery space Smart sensors - Adjusts automatically based on air quality No filter replacement hassle - Dishwasher-safe components During cold and flu season, when germs are everywhere and you're hyperaware of every cough and sniffle in your house, having clean air gives you incredible peace of mind. We placed ours right next to the crib, and it runs 24/7. It's become one of those set-it-and-forget-it products that works quietly in the background, protecting our son's respiratory health. 3. Silicone Bulb Syringe: The Tool You'll Actually Use When the nose has to be cleared, this is our go-to tool. Let me be honest, I was skeptical about bulb syringes at first. But when your baby can't breathe through their nose and they're struggling to eat or sleep, you need something that works quickly and effectively. What makes the Haakaa Easy Squeezy Silicone Bulb Syringe different: 100% silicone construction - No hidden plastic parts or questionable materials Actually easy to clean - Comes apart completely for thorough washing Perfect suction - Strong enough to work, gentle enough for baby Comes with a case - Keeps it clean when you're not using it Manual control - You control exactly how much suction Call me crazy, but I prefer a manual silicone bulb to an electric one. There's something about having complete control that makes me feel better, and there are no batteries to die at 2 AM when you need it most. How we use it: Before feedings and before sleep. Those are the times when clear nasal passages matter most. A quick gentle suction makes a huge difference in how comfortably our son can eat and sleep. 4. Booger Picker: Yes, It's Gross. Yes, It Works. This is BY FAR the easiest way to remove boogers from your baby's nose. Yes, it's gross. Yes, it works. Yes, you need it. Why the Oogiebear 2-Pack Booger Picker is essential: Two-ended design - Loop for soft boogers, scoop for dried ones Safe and gentle - Designed specifically for baby's tiny nostrils Easy to sanitize - Wash with soap and water or sterilize Comes in a 2-pack - Keep one in the nursery, one in your diaper bag Actually works - Gets stuff out that bulb syringes can't reach There's something oddly satisfying about being able to see exactly what you're removing. The bulb syringe is great for liquid congestion, but sometimes you need to physically remove dried mucus, and this tool does it safely and effectively. Our approach is simple: we use the silicone bulb for the wet stuff and the Oogiebear for anything that's dried or stuck. Together, they're the perfect one-two punch against stuffy noses. Why These Products Make the Perfect Bundle What I love about these four products is that they work together as a complete system: The humidifier keeps the air moist, preventing congestion from forming The air purifier removes the germs and particles that cause problems The silicone bulb handles immediate liquid congestion relief The booger picker takes care of anything dried or stuck They're all non-toxic, actually effective, and designed with babies in mind. No harsh chemicals, no questionable materials, no complicated setups. Why Simple Steps Market? Here's what matters to us at Simple Steps Market: ✓ Every product is pre-vetted by health experts (Kyle and Amanda personally review everything)✓ One place to shop for all your favorite baby essentials✓ No guessing which products are good for your baby✓ Made by real parents who wanted a better option Your baby deserves it. Real Parent Tips for Cold & Flu Season Beyond having the right products, here are some practices that have helped us: Run the humidifier during the day too - Don't just use it at night Clean nasal passages before feedings - Makes eating so much easier Create a bedtime routine - Humidifier on, air purifier running, quick nasal check Keep supplies accessible - Have your bulb syringe and booger picker within arm's reach of the changing table Stay consistent - Using these tools preventatively is better than waiting until congestion is severe The Bottom Line Cold and flu season is challenging enough without worrying about whether you have the right tools to keep your baby comfortable. These four products have become non-negotiables in our household, and I wish we'd had them from day one. The best part? These aren't just seasonal products. We use them year-round because babies get congested for lots of reasons—teething, allergies, dry air, you name it. They're investments that keep paying off. Shop the Complete Collection Ready to set your nursery up for success this cold and flu season? Little Dreams Nursery Humidifier 2.0 Canopy Bedside Air Purifier Haakaa Easy Squeezy Silicone Bulb Syringe Oogiebear 2-Pack Booger Picker Frequently Asked Questions When should I start using a humidifier in my baby's room?You can start using a humidifier from birth. It's especially helpful during winter months when heating systems dry out the air, and essential during cold and flu season. Are air purifiers safe to run all night?Yes! The Canopy Air Purifier is specifically designed for continuous use and is whisper-quiet, making it perfect for running while your baby sleeps. How often should I clean the bulb syringe?Clean it after every use with warm soapy water, and let it air dry completely. The Haakaa design makes this easy since it comes apart fully. Is the Oogiebear safe for newborns?Yes, the Oogiebear is designed with safety in mind and can be used on newborns. The loop and scoop are specifically sized for tiny nostrils, with safety stoppers to prevent going too deep. Can I use essential oils with the humidifier?The Little Dreams Humidifier 2.0 has an optional essential oil tray. Only use baby-safe essential oils and always follow dilution guidelines for infants.
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