Simple Steps Journal
How We Choose the Safest Pacifiers for Your Baby
Pacifiers can be a lifesaver for soothing a fussy baby—but not all pacifiers are created equal. At Simple Steps Market, we go beyond cute designs and focus on what really matters: safety, purity, and non-toxic materials. That’s why we only list pacifiers that meet our strict criteria, so you can feel confident about what your baby is putting in their mouth. Our Requirements for Pacifiers Every pacifier we carry must be: BPA Free Scent Free Made from medical-grade or food-grade silicone if silicone is used Made from 100% natural rubber if rubber is used Why Conventional Pacifiers Can Be Harmful Many traditional pacifiers are made from low-quality plastic or synthetic rubber, which can contain BPA (bisphenol A), PVC, or phthalates—chemicals known to interfere with hormones and potentially impact development. Even “BPA-free” plastic options may contain BPS or BPF, which are similar in structure and may pose similar risks. Some pacifiers are also artificially scented, which might sound nice to adults, but for a baby, this means extra chemicals right next to their nose and mouth—where absorption happens quickly. Low-grade silicone can also break down more easily, especially when cleaned with heat, leading to microplastic particles or chemical leaching. And synthetic rubber pacifiers may contain nitrosamines, compounds that are potentially carcinogenic. Why Our Standards Matter BPA & Scent-Free: No hormone-disrupting plastics or unnecessary additives—just clean, safe materials. Medical-Grade or Food-Grade Silicone: These high-quality silicones are heat-resistant, durable, and tested for safety, making them ideal for your baby’s frequent use. Natural Rubber: We only accept 100% natural rubber pacifiers, free from synthetic fillers and chemicals. These are soft, sustainable, and biodegradable. Your baby deserves a pacifier that’s not only soothing but safe. At Simple Steps Market, we do the research for you—so you can feel good about every tiny detail. Shop our trusted, non-toxic pacifier collection and give your baby comfort without compromise.
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How We Choose the Safest Baby Lotions
Your baby's delicate skin deserves the safest, most nourishing care. However, many conventional baby lotions contain harsh chemicals and toxic additives that can cause irritation and long-term health concerns. At Simple Steps Market, we go beyond labels and marketing claims to ensure that only the safest, most natural products make it to our shelves. Why Conventional Baby Lotions Can Be Harmful ❌ Synthetic Fragrances contain undisclosed chemical blends that can trigger skin irritation, allergies, and hormone disruption. ❌ Parabens (Methylparaben, Ethylparaben, Propylparaben) are preservatives that disrupt hormones and may contribute to long-term health risks. ❌ Phthalates (commonly found in fragrances) are linked to reproductive toxicity and endocrine disruption. ❌ Phenoxyethanol, a common preservative, can cause skin irritation and potential endocrine disruption with prolonged use. ❌ Petroleum-Based Ingredients (Mineral Oil) create a barrier that can clog pores, trap toxins, and may contain carcinogenic contaminants like PAHs (Polycyclic Aromatic Hydrocarbons). ❌ BHA & BHT are synthetic antioxidants that can cause skin irritation, hormone disruption, and have potential carcinogenic effects. ❌ Formaldehyde-Releasing Preservatives (DMDM Hydantoin, Quaternium-15, Imidazolidinyl Urea) pose risks of skin irritation, respiratory issues, and increased cancer risk. ❌ Polyethylene Glycol (PEGs) may be contaminated with harmful carcinogens like ethylene oxide and 1,4-dioxane, and can strip the skin’s natural oils, leading to dryness and irritation. Our Standard: What We Choose Instead ✅ Fragrance-Free or Naturally Scented Options using essential oils instead of synthetic fragrances. ✅ Safe Preservatives like ethylhexylglycerin and sodium benzoate to prevent bacterial growth without irritation. ✅ Natural Oils & Moisturizers like jojoba oil, shea butter, and coconut oil to nourish and protect delicate skin. ✅ Non-Toxic, Baby-Safe Formulations free from endocrine disruptors, skin irritants, and harmful chemicals. Your baby deserves a lotion that is as pure and gentle as they are. By choosing safe, natural products, you’re ensuring the best care for your little one’s sensitive skin.
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How We Choose the Safest Baby Shampoos & Body Washes
Your baby’s delicate skin deserves the safest, most nourishing care. However, many conventional baby shampoos and body washes contain harsh chemicals and toxic additives. At Simple Steps Market, we go beyond labels and marketing claims to ensure that only the safest, most natural products make it to our shelves. Our Requirements for Baby Shampoos & Body Washes ❌ Every baby shampoo and body wash we carry is made without: Synthetic Fragrance Paraben Phthalate Sulfate (No SLS, SLES) Carcinogen (No Propylene Glycol, PEGs, Polysorbate 80, Polyethylene Glycol, -eth, -oxynol) Petroleum (No Mineral Oil) Phenoxyethanol Skin Irritant (No Sodium Benzoate, Potassium Sorbate) Why Conventional Baby Shampoos & Body Washes Can Be Harmful Synthetic Fragrances contain undisclosed chemical blends that can trigger skin irritation, allergies, and hormone disruption. Parabens (Methylparaben, Ethylparaben, Propylparaben) are preservatives that disrupt hormones and may contribute to long-term health risks. Phthalates (commonly found in fragrances) are linked to reproductive toxicity and endocrine disruption. Sulfates (SLS & SLES) strip the skin’s natural oils, leading to dryness, irritation, and further sensitivity. Carcinogenic Ingredients like Propylene Glycol (linked to toxicity), PEGs (-eth, -oxynol compounds, which may contain carcinogenic residues), and Polysorbate 80 (a potential toxin) pose potential health risks. Petroleum-Based Ingredients (Mineral Oil) create a moisture barrier but can clog pores and may contain harmful PAH contaminants. Phenoxyethanol, a common preservative, can cause skin irritation and potential endocrine disruption with prolonged use. Skin Irritants (Sodium Benzoate, Potassium Sorbate), while effective preservatives, can sometimes cause irritation or allergic reactions. Sodium benzoate may also form benzene, a carcinogen, when mixed with vitamin C or exposed to heat. Our Standard: What We Choose Instead ✅ Instead of these harmful ingredients, we prioritize: Natural Cleansers & Emulsifiers like coconut-based cleansers and glycerin for gentle washing. Safe Preservatives like ethylhexylglycerin and radish root ferment filtrate to prevent bacterial growth without irritation. Natural Oils & Moisturizers like jojoba oil, shea butter, and coconut oil to nourish and protect delicate skin. Fragrance-Free or Naturally Scented Options using essential oils instead of synthetic fragrances. Non-Toxic, Baby-Safe Formulations free from endocrine disruptors, skin irritants, and harmful chemicals. Your baby deserves a shampoo and body wash that is as pure and gentle as they are. At Simple Steps Market, we take the guesswork out of finding safe, high-quality baby care products. Shop our trusted, non-toxic baby shampoo & body wash collection today!
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How We Choose the Safest Diaper Rash Creams for Your Baby
Diaper rash creams are essential for protecting your baby's delicate skin—but not all creams are created equal. At Simple Steps Market, we go beyond marketing claims and focus on what truly matters: safety, purity, and non-toxic ingredients. That’s why we only list diaper rash creams that meet our strict criteria, ensuring you can confidently choose the best option for your baby. Our Requirements for Diaper Rash Creams Every diaper rash cream we carry is made without: ❌ Petroleum(No Paraffins, Mineral Oil, Petrolatum) ❌ BHA/BHT ❌ Carcinogens (No Talc, Propylene Glycol, PEGs, Retinyl Palmitate) ❌ Sulfates (No SLS, SLES) ❌ Sodium Borates (No Borax) ❌ Synthetic Fragrances ❌ Parabens ❌ Phthalates ❌ Skin Irritants (No Benzocaine, Isopropyl Alcohol) ❌ Steroids (No Hydrocortisone) ❌ Harmful Preservatives (No Phenoxyethanol, Formaldehyde-releasing agents) Why Conventional Diaper Rash Creams Can Be Harmful Petroleum-Based Ingredients (Paraffins, Mineral Oil, Petrolatum) can clog pores and trap moisture, potentially leading to skin irritation. These may also contain harmful contaminants like PAHs (polycyclic aromatic hydrocarbons), which are known carcinogens. BHA/BHT Preservatives have been linked to skin irritation, hormonal disruption, and potential carcinogenic effects. Carcinogenic Ingredients like Talc (which may contain asbestos), PEGs (which can have harmful residues), and Retinyl Palmitate (which may increase skin cancer risk when exposed to sunlight) pose potential risks. Sulfates (SLS & SLES) strip natural oils, leading to dryness and irritation. Sodium Borate (Borax) is linked to skin irritation and potential reproductive toxicity. Synthetic Fragrances can trigger allergies, irritation, and hormone disruption due to undisclosed chemical blends. Parabens & Phthalates disrupt hormones and may cause long-term health concerns. Skin Irritants like Benzocaine (which can trigger allergic reactions and reduce oxygen levels in the blood) and Isopropyl Alcohol (which dries out sensitive skin) can cause more harm than good. Steroids (Hydrocortisone) can thin the skin and delay healing with prolonged use. Harmful Preservatives like Phenoxyethanol and Formaldehyde-releasing agents can cause irritation and long-term safety concerns. Our Standard: What We Choose Instead Instead of these harmful ingredients, we prioritize: ✅ Natural Moisturizers like coconut oil, shea butter, and aloe vera to protect and hydrate the skin. ✅ Safe Preservatives like ethylhexylglycerin and sodium benzoate. ✅ Gentle Skin Protectants like zinc oxide and calendula to soothe and shield delicate skin. ✅ Fragrance-Free or Naturally Scented Options using essential oils instead of synthetic fragrances. ✅ Non-Toxic, Baby-Safe Formulations free from endocrine disruptors and irritants. Your baby deserves a diaper rash cream that not only soothes but is safe and non-toxic. At Simple Steps Market, we do the research for you—so you can feel good about every little detail. Shop our trusted, non-toxic diaper rash cream collection and protect your baby’s skin naturally.
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How to Choose a Non-Toxic Baby Stroller (And What to Avoid)
When shopping for a stroller, safety usually means checking for straps, brakes, and wheels. But at Simple Steps Market, we go one step further—looking at what your baby is actually coming into contact with every single day: the materials. From flame retardants to forever chemicals, many mainstream strollers are made with toxic substances that can impact your baby’s development, hormone health, and respiratory system. Here’s what to look for—and what to avoid—when choosing a healthier, non-toxic stroller. ✅ What to Look For GOTS Certified FabricsThe Global Organic Textile Standard (GOTS) ensures fabrics are made from certified organic fibers and processed without harmful chemicals. It also covers environmental and social criteria across the entire supply chain. OEKO-TEX® Certified FabricsOEKO-TEX Standard 100 certification means a fabric has been tested and confirmed free from over 100 harmful substances. It’s one of the most trusted labels for human and baby-safe textiles. ❌ What to Avoid ❌ Forever Chemicals (PFAS/PFCs)These “forever chemicals” are used to make fabrics water- or stain-resistant—but at a cost. PFAS and PFCs are linked to cancer, hormone disruption, and developmental delays. Choose strollers with PFC-free DWR (durable water repellent) coatings. ❌ PhthalatesUsed in plastics to make them flexible, phthalates are endocrine disruptors that can interfere with reproductive development. Worse, they can leach into the air and be inhaled by your baby. Look for phthalate-free components, especially in stroller handles and trims. ❌ Flame RetardantsWhile added to meet flammability standards, many flame retardants are linked to hormone disruption, reproductive issues, and cancer. Look for strollers that are free from brominated flame retardants and instead use naturally flame-resistant materials like wool. ❌ PVC (Polyvinyl Chloride)Often found in rain covers or clear stroller windows, PVC may contain lead-based stabilizers and phthalates. Heat or sunlight can increase the release of toxic chemicals. Always choose PVC-free accessories. ❌ FormaldehydeUsed in some adhesives and wrinkle-resistant fabrics, formaldehyde is a known carcinogen and skin irritant. Opt for strollers that are formaldehyde-free and use natural adhesives and untreated textiles. ❌ VOCs (Volatile Organic Compounds)These chemicals off-gas from stroller fabrics, paints, and glues, potentially causing headaches and respiratory issues. Look for low-VOC or VOC-free products. ❌ LeadStill found in older or low-quality strollers, lead is a neurotoxin that can impair brain development in babies and toddlers. Always opt for newer strollers made with lead-free paints and materials. ❌ BPA (Bisphenol A)While commonly associated with food containers, BPA is also found in hard plastics used in strollers. It’s an endocrine disruptor that can affect your baby’s hormone development. Choose BPA-free plastics for all baby gear. ❌ Antibacterial CoatingsMarketed as a hygiene benefit, antibacterial treatments may contain toxic agents like triclosan, which are harmful to human health and the environment. 🤔 What About Buzzwords? "Non-toxic": A great start—but not regulated. Always double-check for specific certifications. "Eco-friendly" or "Green": Often used vaguely. Look for actual material disclosures and sustainability standards. "Hypoallergenic": Doesn't guarantee the absence of harmful chemicals. "Certified Safe": Ask: Certified by whom? Look for trusted labels like GOTS, OEKO-TEX, or Greenguard Gold. Final Thoughts A stroller isn’t just transportation—it’s your baby’s second home. Prioritize strollers that are certified, tested, and made with materials you trust. At Simple Steps Market, we make it easy to shop strollers that meet our strict non-toxic standards—so you can focus on the road ahead, not what’s in the seat.
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How We Select Safe, Non-Toxic Toys for Your Little One
Playtime should be joyful—not a source of hidden toxins. At Simple Steps Market, we’re incredibly intentional about the toys we list because we know babies explore the world with their hands and mouths. That’s why we only carry toys made from clean, non-toxic, and baby-safe materials that support healthy development without exposing your child to harmful chemicals. Our Toy Requirements To be listed on Simple Steps Market, a toy must be: Made from wood, certified organic materials, food-grade silicone, or 100% natural rubber Dyed with water-based, non-toxic paints Contain no or minimal plastic BPA-free, fragrance-free, and phthalate-free Why Conventional Toys Can Be Toxic Many mass-produced baby toys are made with cheap plastic that contains BPA, PVC, and phthalates—all of which are linked to hormonal disruption, developmental issues, and long-term health concerns. Even small amounts of these chemicals can be harmful when a baby chews, sucks, or handles the toy repeatedly. In addition, some toys are treated with chemical dyes or artificial fragrances, which can be absorbed through the skin or inhaled, especially during close contact. Others may contain synthetic rubber or foam that off-gasses volatile organic compounds (VOCs). What Makes Our Toys Different Safer Materials: We choose toys made from real, natural materials like sustainably sourced wood, food-grade silicone, and 100% natural rubber—materials you can feel good about. Non-Toxic Finishes: Only toys painted or stained with water-based dyes make the cut. No heavy metals or chemical-laden finishes here. Minimal or No Plastic: We avoid plastic wherever possible—and when it’s necessary, it must meet strict safety standards. No Hidden Chemicals: That means no BPA, no phthalates, no PVC, and no artificial scents—ever. When it comes to your child’s first toys, we believe less is more—and simple is safer. Every toy we carry is one we’d hand to our own children, and we’re proud to make safer playtime easier for families. Explore our non-toxic toy collection and let your baby play freely—with peace of mind.
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What’s Really in Baby Formula? Here's What to Look For — and What to Avoid
Choosing a baby formula is one of the most important decisions a parent can make — but navigating ingredients can be overwhelming. Many mainstream formulas are filled with cheap fillers, inflammatory oils, and synthetic ingredients that don’t belong in a baby’s first foods. At Simple Steps Market, we only offer formulas that meet the highest nutritional and purity standards. Here’s a breakdown of what we require — and why each one matters for your baby’s health. ❌ Corn Syrup Why we avoid it:Corn syrup (and corn syrup solids) is often used as a cheap carbohydrate source in formula — but it's highly processed and can spike blood sugar. Long-term, early exposure to added sugars can negatively impact gut health, metabolism, and insulin regulation. Babies deserve better than sugar disguised as nutrition. ❌ Maltodextrin Why we avoid it:Maltodextrin is another ultra-processed carbohydrate often used to bulk up formula. It has a high glycemic index, which can affect blood sugar and insulin levels — and it can also disrupt the gut microbiome. We prefer naturally digestible carbs like lactose, the main sugar found in breast milk. ❌ Seed Oils (like soybean, sunflower, or canola oil) Why we avoid them:Highly processed seed oils are inflammatory, especially when heated or oxidized. They contain high levels of omega-6 fats, which can throw off the body’s natural balance and contribute to inflammation — not ideal for developing systems. Instead, we prefer saturated and monounsaturated fats from clean sources like grass-fed dairy or coconut oil. ✅ Non-GMO Why it matters:Genetically modified crops are often sprayed with high levels of herbicides like glyphosate — a probable human carcinogen. Non-GMO formulas avoid these risks and help support a food system that’s more transparent, clean, and sustainable. ✅ Organic Why it matters:Organic formulas are made without synthetic pesticides, herbicides, or fertilizers. That means no glyphosate, no GMOs, and no toxic residues in your baby’s milk. Babies are especially vulnerable to environmental toxins, so starting with an organic foundation is non-negotiable. ✅ Whole Milk Why it matters:Most formulas are made with skim milk + added oils to replace the fat. But whole milk is how nature intended — rich in naturally occurring healthy fats, fat-soluble vitamins (like A, D, E, and K), and cholesterol, which is essential for brain development in babies. ✅ Goat Milk Why we love it:Goat milk has a protein structure that’s easier to digest than cow’s milk for many babies — especially those with sensitivities. It also contains smaller fat globules, naturally higher levels of certain prebiotics, and tends to be gentler on tiny tummies. ✅ Grass-Fed Why it matters:Dairy from grass-fed animals is higher in omega-3s, CLA (conjugated linoleic acid), and antioxidants. It also reflects a cleaner, more natural food chain — free from synthetic hormones, antibiotics, and grain-based feeds. We only source formulas made from milk that comes from well-treated, pasture-raised animals. Final Thoughts Your baby’s first food shouldn’t be filled with industrial oils, sugar derivatives, or synthetic additives. That’s why Simple Steps Market only offers organic, non-GMO, clean-label formulas made with ingredients that nourish, not harm. We’ve done the research so you don’t have to — because your baby deserves the best possible start. Simple ingredients. Smart choices. Safer formulas.
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The Truth About Baby Wipes: What to Avoid & Why
When it comes to caring for your baby, what you put on their skin is just as important as what you put in their body. Baby wipes might seem harmless, but many mainstream brands are loaded with ingredients that can irritate your baby’s delicate skin — or worse, pose long-term health risks. At Simple Steps Market, we only carry baby wipes that meet the highest standards for safety and purity. Here’s exactly what we avoid in the wipes we choose — and why you should too. ❌ Fragrance Why we avoid it: “Fragrance” might sound innocent, but it’s often a blanket term that hides dozens of undisclosed chemicals — many of which are linked to allergies, skin irritation, hormone disruption, and even respiratory issues. Babies have ultra-sensitive skin and developing systems, so synthetic fragrances have no place in their daily care. ❌ Sodium Benzoate Why we avoid it: Sodium benzoate is a preservative used to prevent mold and bacteria — but when combined with vitamin C (ascorbic acid), it can form benzene, a known carcinogen. It can also irritate the skin and has been flagged for potential neurological effects when used in large quantities. ❌ Formaldehyde & Formaldehyde-Releasing Preservatives Why we avoid it: Yes, some baby wipes can release trace amounts of formaldehyde, a known human carcinogen. Even in small doses, it can cause allergic reactions, rashes, and respiratory issues — especially in babies. We say no to any wipe that even potentially contains formaldehyde or ingredients that release it over time. ❌ Pesticides Why we avoid it: Conventional cotton (often used in wipes) is one of the most heavily sprayed crops. Residual pesticides can linger on the final product and be absorbed through your baby’s skin. Long-term exposure has been linked to developmental and hormonal issues. That’s why we prioritize organic or pesticide-free materials. ❌ Propylene Glycol Why we avoid it: This common ingredient is used to retain moisture, but it can cause skin irritation and allergic reactions, especially in babies. It’s also a penetration enhancer, which means it can help other harmful chemicals absorb more deeply into the skin — something we definitely don’t want. ❌ Chlorine Why we avoid it: Some wipes are bleached with chlorine, which can create toxic byproducts like dioxins — substances linked to cancer, reproductive issues, and hormone disruption. We only support wipes that are chlorine-free, keeping both your baby and the planet safe. ❌ Alcohol Why we avoid it: While alcohol may kill germs, it’s far too harsh for a baby’s skin. It can lead to dryness, redness, and irritation, and may even disrupt the skin’s natural barrier. Alcohol-free is always the gentler, safer choice. ❌ Benzalkonium Chloride Why we avoid it: This harsh chemical is often used as a disinfectant or preservative, but it’s a known skin, eye, and respiratory irritant. It can also trigger allergic reactions, especially in babies with sensitive or eczema-prone skin. Final Thoughts You shouldn’t need a chemistry degree to buy safe baby wipes. At Simple Steps Market, we’ve done the homework for you. Every wipe we carry is fragrance-free, toxin-free, and backed by experts — so you can feel confident about what’s touching your baby’s skin every single day. Simple swaps. Safer homes. Healthier babies.
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