Your baby's cleaner bath routine starts here
Your Baby Deserves Better
Better-for-baby essentials
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Why Bath Time Causes Problems (And How We Fix Them)
Most parents think bath time is soothing. In reality, it's one of the highest chemical exposure moments of your baby's day.
Warm Water Opens Pores
When your baby sits in warm water, their pores open and absorb chlorine, heavy metals, and contaminants from tap water.
The Solution
Our bath filter removes 90%+ before water touches skin
Towels Lock Chemicals Against Skin
Most towels are treated with chemical softeners, dyes, and finishes. You wrap your baby in them when their skin is most absorbent.
The Solution
Our towels are made from organic cotton
"Gentle" Means Nothing
Most still contain synthetic fragrances and harsh chemicals that damage the skin's natural barrier.
The Solution
Our shampoo is fragrance-free and made with organic ingredients
Lotions Add More Irritation
Petroleum-based creams with synthetic ingredients can't fix what other products caused.
The Solution
Our lotion has real ingredients: coconut, jojoba, shea butter
Bath Toys = Mold + Chemicals
Plastic toys leach phthalates into warm water and harbor mold. Your baby chews on them and ingests it all.
The Solution
Our toys prevent mold growth and are safe for chewing on
Why Conventional Bath Products Fail
The baby product industry relies on cheap synthetic chemicals and petroleum-based ingredients because they're inexpensive to manufacture. But your baby's skin pays the price.
Here's what's hiding in most bath products:
| Ingredient | Where It's Found | The Problem |
|---|---|---|
| Synthetic Fragrances | Shampoos, lotions, soaps | Contains up to 3,000+ undisclosed chemicals; linked to allergies, hormone disruption, and skin irritation |
| Parabens | Baby washes, lotions | Preservatives that mimic estrogen; absorb through skin |
| PEGs (Polyethylene Glycol) | Shampoos, bubble bath | Petroleum-based; can be contaminated with carcinogens |
| Chlorine | Tap water | Strips skin's natural oils; causes dryness, eczema flare-ups |
| Phthalates | Plastic bath toys, fragranced products | Hormone disruptors; linked to developmental issues |
| Formaldehyde Releasers | Baby wipes, shampoos | Preservatives that release formaldehyde over time |
The result? Dry patches. Redness. Eczema flare-ups. Constant irritation that no amount of steroid cream can fix because you're not addressing the root cause.
The Best for Your Baby
I’ve spent years making nutrition & healthy living simple. Now I’m doing the same for babies.
As a mom of two, I know how hard it is to shop for clean, non-toxic baby essentials. Simple Steps Market makes it easy!
