Non-Toxic Baby Registry
Build a Non-Toxic Baby Registry in 2 Minutes
We did the research so you don't have to. Every product vetted by ingredient experts — ready to add to your BabyList.
Every product individually vetted by
How It Works
No more Googling ingredients at midnight.
We Vet Everything
Kyle and Amanda read every label, research every ingredient, and reject anything that doesn't meet our standards.
You Copy Our Registry
Browse our pre-built BabyList registry and transfer the products you want to yours. Takes about 2 minutes.
Shop with Confidence
Friends and family buy from your registry knowing every product is safe. No guesswork for anyone.
What We Cover
Explore our guides by category, or skip straight to the registry.
Nursery & Sleep
Crib mattresses, bassinets, sheets, and air quality. What your baby sleeps on for 16 hours a day matters most.
Feeding & Bottles
Glass bottles, silicone bibs, high chairs, and everything for mealtime — free from BPA, phthalates, and lead.
Breastfeeding
Pumps, nursing pillows, and storage. Silicone over plastic, every time.
Bath & Skincare
Water filters, shampoos, lotions, and sunscreen. No synthetic fragrance, no hidden chemicals.
Diapering
Clean cotton diapers, water-based wipes, and zinc-based creams. 8,000 changes — make them count.
Pacifiers & Teething
Natural rubber and food-grade silicone. One-piece construction, nothing to break apart.
Clothing
GOTS-certified organic cotton, natural dyes, no formaldehyde finishes. Zippers over snaps for 3 AM changes.
Toys & Play
Solid wood, food-grade silicone, organic cotton. Every toy is a teether — materials matter.
Formula & Baby Food
No seed oils, no added sugars, no "natural flavors." Real food and clean formula options.
Health & Safety
The 2 AM essentials. Silicone bulb syringes, booger tools, and medicine dispensers you'll be glad you have.
On the Go
Baby carriers, wraps, and our stroller + car seat recommendations for when you leave the house.
Bundles
Pre-vetted starter kits that work as a system. Hospital bags, diapering stations, and full nursery sets.
Why We Built This
When my wife and I started our baby registry for our son Levi, we were overwhelmed. What's actually safe? What ingredients should we avoid? We spent weeks researching.
Luckily, I had my brother Kyle and Amanda — two of the most trusted voices in clean ingredient education — in my corner. Most parents don't.
So we built Simple Steps Market to do the research for you. Every product is individually vetted. No generic checklists, no greenwashing.
— Kevin Fitzgerald, Co-Founder & Chief Dad 🐝
Get the Free Printable Checklist
A PDF version of our full non-toxic registry guide — share it with your partner or bring it to the store.
No spam, ever. Just helpful stuff for your baby's first year.
